Next, the purpose of this ad is to inform the audience that Bose noise cancelling headphones are so efficient that the user would not even be able to hear a waterfall a few feet away from them. It is also to promote the high quality of Bose products while getting people to laugh. The targeted audiences for this ad are people that work in loud areas or need noise reduction headphones to aid their life. …show more content…
At first glance, you see a giant waterfall with a beautiful display of a variety of colors that stand out the most. At the next glance, you see the man rowing an old-fashioned one-seat boat in the lower right hand corner. It takes a few seconds to understand what exactly is supposed to be going on in the ad. However, as soon as the audience sees the noise reduction headphones on the man’s head they finally realize he cannot hear the waterfall behind him. By letting the audience figure out the ad, it adds to the humor that is already present in the ad. This ad keeps the audience thinking about it by making them wonder what will happen