Ad Analysis: the Band-Aid and Its Ultimate Protection

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Topics: Avengers
Yea Joon Lee
English Composition 1
Julia Kim
10/04/12
Ad analysis: The Band-aid and its ultimate protection. According to The A. C. Nielson Company, the average U.S. citizens watch television more than four hours each day. By the age of sixty-five, they will spend nine years of their life watching television. And the average kids spend twice as many hours in front of the television (1500 hours) as they spend at school (900 hours). They watch numerous advertisements on television and these advertisements would remain in their head after they turn off the television. It shows that people are literally surrounded by the advertisements; they are on television, newspapers, and magazines. The effect of the advertisements is significant that can make products appealing to viewers. Therefore, advertisements have been the powerful tool that is used by a company to sell products. (Television and Health) The main purpose of advertisement is to catch people’s eyes, making a product looking attractive. Therefore, they, specifically paper advertisements, need to have a creativity and uniqueness. The Band-aid advertisement is the one of the creative advertisements that catches people’s attention. Although the advertisement of the Band-aid targets the viewers by portraying a superior strengthened man such as The Hulk, an in-depth look at this reveals the essential need for protection that even big men need. The ad is very simple and straight-forward, containing one hand of The Invincible Hulk with a simple color of background. The Hulk’s green hand is at the center of the ad and a thick wrist and all the popped veins make his hand more muscular. The bandage is wrapped around the Hulk’s index finger, incompatible with the muscular hand. All surface of the advertisement is covered by the green color, including the muscular green hand and green background with a little bit of gradation. The edge of color is darkest green and its color gets brighter as it moves closer



Cited: "Television & Health." The Sourcebook For Teaching Science. N.p., n.d. Web. 1 Oct. 2012. <http://www.csun.edu/science/health/docs/tv&health.html#tv_stats>.

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