ad analysis

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L’Oreal

This magazine ad is about a skin product for women. It says “L’Oreal facial cleanser is proven to remove Acne-causing bacteria in just one wash”. The ad utilizes a female actress because; it shows how well the L’Oreal skin product has helped her skin remain breakout- free. This ad also includes a picture of the product and a face pad to demonstrate how to clean your face when using the product. Although producers claim this acne fighting product works, is the L’Oreal facial cleanser worth buying?
One of the main aspects the producer uses to attract the consumer is the need for attention. They provided a picture of a woman who supposedly uses this product along with many other attractive images and statements. In the ad the woman skin is completely flawless and the lighting of the picture was smoother than usual. The picture is an extreme close up of the woman’s face, which makes it unbelievable for her skin to be completely smooth, unless t.
365hey have on make up or the picture is photo shopped. The actress in the ad stated “she has nothing to hide” and because of this product her skin is clean and smooth. This statement, along with her beautiful picture, would make consumers want to purchase this product so that their skin could look natural looking and beautiful. Also the black bold font used in this ad attracts the reader’s attention to the facts being stated about the product. Then there’s the color scheme of the ad which matches the color of the product and draws the reader’s attention to this ad.
It also brings up the need for aesthetic sensation. If a consumer that suffers from facial break outs see this ad and the picture of the woman in it they may consider using this product to beautify there skin. Also the woman in the ad is smiling and she seems happy about the results of this skin product. This would make consumers believe this product will make them happy and satisfied with their skin. However, according to a website review on



Citations: Pinto Frieda (2011, November 13). L’Oreal USA, Inc. L’Oreal. 02 May 2013

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