ad analysis

Topics: Nudity, Brassiere, Breast Pages: 4 (1618 words) Published: December 7, 2013
 Brainwashed Barbies Believe it or not, shopping and going online are considered favorite hobbies for many young teenage girls. A teenage girl will shop at any day or time of the week, so whenever a new cool product is out on the market, they’re probably already in line for it. Whether a new product is out, or some new celebrity gossip, technology has nearly all teenagers caught up with social media and constantly on social networking sites. Young teenage girls are exposed to so much media and ads that their idea of ‘perfect’ and ‘acceptable’ have been altered to society’s rules. Because of these influences from society, advertisers are able to use these popular ideologies to their advantage and manipulate their young audience. Advertisers market products to young teenage girls by abusing the influences that pop culture has on them to sell products that correspond to their needs, making products that attempt to cope with their insecurities, and by using teen icons to influence and subliminally advertise negative messages. Victoria’s Secret is one of the largest and most well-known companies specifically made for female lingerie and fragrances. This company, which makes products specifically for teenage girls and older, sells a line of lingerie that is considered to be the most popular, and ‘sexiest’ out on the market. Victoria’s Secret constantly advertise their lingerie all over billboards and TV commercials by photographing perfectly proportional and gorgeous figured women in very seductive poses and laced undergarments. In one of their commercials, they introduce their new product: the “miraculous bombshell” push-up bra. Model Adriana Lima is shown half naked while posing and dancing seductively in the new push up bra. The bra is said to “increase two cup sizes instantly” thus having the camera focus on her breasts. The need to actually advertise a ‘push-up’ bra is clear to me that...
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