ad analysis

Topics: Audience, Man, Audience theory Pages: 4 (1594 words) Published: October 1, 2013
The advertisement in Motor Trend for work appeal by the Dickies Company is successful because the advertisers use certain emotion in order to appeal to their customers. This advertisement is successful because they emotion to appeal to their customers some theses emotions that are used is need to achieve, need to affiliate, and need to dominate. These are some things that make this ad successful. A description of visual description of this ad that make it appeal to there customers. One is this the product that the Dickies company make is work apparel and in the ad they have two men working together on an old GM engine block this is important because any motor head or mechanic know that an orange engine block is GM’s trademark, and this help Dickies promote that their cloths are work apparel because most people who know the fact about GM’s engine block color work on cars. Also that the ads setting is in a garage, this is usually were work on cars take place which also helps further the point that Dickies apparel is made for made for a labor oriented job. A verbal description of this ad is the slogan that the Dickies used to further their product. The slogan used in this ad is “It take a classic to build a classic” this slogan is as important to the ad as the image it. The meaning of the word classic in this ad means an old American muscle car. This is because it helps explain how the pic pertains to the product that is being marketed. And this slogan is just as important as the image in the ad in promoting the product being sold. This is how the visual and verbal aspects of my ad. And how the ads image pertains to the Dickies work apparel being marketed by this ad. One way the visual and verbal parts in my ad work together is visually the color of the engine block and the car in the background, they are vibrant and attract the eye of the customer. This is how the visual and verbal aspect of my add work together. The audience of Motor Trend is generally...
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