Acuscan Case Study

Topics: Logic, Release, Argument Pages: 4 (1346 words) Published: May 2, 2008
Case Study
AcuScan Operation Optimize
GEN480 – Capstone Course

1. Describe all assumptions seen in any of documents provided in the case study. a.Kelly
1.Pat doesn’t know anything about quality control.
2.Doesn’t think the features can be developed in time.
3.Pat doesn’t have technology experience because he came from the cereal industry. 4.Under staffed due to layoffs last year. .
5.Doesn’t think the budget is realistic.
1.Prototype available by August
2.Kelly has no respect for Pat
3.Kelly is trying to undermine his efforts to get the product out in the market. 4.Outside contractors are needed to meet the deadline.
5.Postponing the product launch will produce an increase in cost. 6.The increased cost will pay for itself in ten years.
7.Need to expand into new markets by improving current technology on the retinal scanner. c.Cliff
1.The iScanner is the security scanner of choice for airports throughout the nation. 2.Pat’s history as a talented and creative marketing force within the cereal industry will prove to be a boon to AcuScan’s place in the market. 3.Development of the iScanner into a retail environment will put Acuscan farther out in front of their competition. d.Chris

1.Need to cut costs by 15% without layoffs.
2.Product development is being pressured to produce more while cutting cost.

2.Explain the arguments made by each of these people.
a.Cliff – Wants to reduce the original estimated costs by 2/3 and keep the original dead line. AcuScan is currently losing ground in the market and he needs to turn the company around. The company needs to grow and stay profitable. b.Pat – Feels that the current technology can be used in new markets. The team needs to meet goals and objectives using their limited resources. The use of outside contractors is a possibility. c.Kelly – Using a workload analysis report from two years ago, believes Acuscan will not be able to develop the product because the staff has...
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