active packaging

Topics: Copyright, Packaging and labeling, Limited liability Pages: 25 (3335 words) Published: December 5, 2013
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Active & Intelligent Packaging

2013
Copyright © 2013 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

ICS Carpet Cleaning Chemical Market Study

Copyright © 2013 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Table of Contents
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Study Overview
Methodology
Key Findings
Study Results
Respondents Profile

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Active &  Intelligent Packaging Usage
Primary Job Title, Annual Sales, Decision Making Involvement Business Activity

Experience & Usage

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Years of Experience & Types of Packaging Technology Used How Active & Intelligent Packaging is Currently Being Used Most Likely Packaging Applications
Applications Usage of Active & Intelligent Packaging
Main Benefits (Unaided)
Main Benefits (Aided) & Current Challenges
Helpfulness & Reasons to Consider Using

QR Codes

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Main Benefits to a Business
Product Information Shared & Expected Consumer Actions Most Valuable to Consumer
Interactive QR Code Importance in Improving Consumer Product Experience QR Code Branding Experiences
Challenges Using QR Codes
Packaging Substrate Difficulties When Adding QR Codes

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2013 Active & Intelligent Packaging
Copyright © 2013 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Table of Contents
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Active Packaging

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Current Usage and Consideration for Inclusion
Driving Factors for Inclusion
Packaging Effectiveness

Track‐and‐Trace/RFID

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Years of Experience Using & Effectiveness
Future Importance & Smart Investment VS Unnecessary Cost Primary Challenge Using Track‐and‐Trace
Years of Experience using Near‐Field Communications (NFC) & NFC Importance

Looking Forward

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Active & Intelligent Packaging Outlook
Inclusion of Active & Intelligent Packaging Technologies

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2013 Active & Intelligent Packaging
Copyright © 2013 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Study Overview
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Background
Clear Seas Research conducted a market research study to understand and track active and intelligent packaging technology usage. Purpose and Objectives
The overall purpose of the study is to measure the opinions and preferences of professionals concerning active/smart/intelligent packaging technologies. Specific research objectives seek to answer the following: How much experience do manufacturers have with different forms of active/smart/intelligent packaging? Which types of active/smart/intelligent packaging technologies are currently being used? What are the main benefits and challenges for each category of active/smart/intelligent packaging technology? How effective are the different types of active/smart/intelligent packaging technology?

2013 Active & Intelligent Packaging
Copyright © 2013 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Methodology
Research Details
Target Audience: A total of 24,063 active, qualified
Flexible Packaging, Food & Beverage Packaging and
Brand Packaging print and eNews subscribers who use or
plan to begin using active and intelligent packaging in the
next year.
Survey Method: Online
Incentive: $10 Amazon.com gift code (1) $150 AMEX gift
check
Field Dates: April 25, 2013 –...
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