Actionmap Case
ActionMap should pivot from map visualizations as their key feature/differentiator because other platforms are like OurStates.org and WelcomeAmerica.org already doing an effective job of using interactive maps to highlight issues and help people find their elected representatives. Flippable.org uses maps to visualize red or blue states, voter turnout, and the effect of the Affordable Care Act on the number of people insured.
While sites like Countable.com and 5Calls.org take different approaches, they help people identify issues they care and voice their opinions to elected representatives. Countable.com used videos to highlight issues and offers the ability to send a video message to an elected representative. 5Calls.org provides contact information and a script to contact …show more content…
The message to the citizens should focus on the expertise of these organizations will enhance the impact that citizens.
To the organizations, ActionMap needs to be an effective tools to gather citizen support and communicate issues effectively.
Branding Opportunities:
Instead of ActionMap, they should consider the name “Partner for Impact (Partner4Impact)”. The new name would highlight the partnership relationship between “Partner for Impact and political cause organizations/non-profits as well as the relationships the political cause organizations/non-profits and citizens. Additionally, the impact would be highlighted through the use of information visualization on the application to help citizens understand issues. “Partner for Impact” would be the premier app to for organizations and citizens to partner to make an impact on issues they care about.
Key Features of the Partner for Impact MVP
Political Cause Organizations/Non-Profits will need:
1) To be able to quickly create issue pages that
While sites like Countable.com and 5Calls.org take different approaches, they help people identify issues they care and voice their opinions to elected representatives. Countable.com used videos to highlight issues and offers the ability to send a video message to an elected representative. 5Calls.org provides contact information and a script to contact …show more content…
The message to the citizens should focus on the expertise of these organizations will enhance the impact that citizens.
To the organizations, ActionMap needs to be an effective tools to gather citizen support and communicate issues effectively.
Branding Opportunities:
Instead of ActionMap, they should consider the name “Partner for Impact (Partner4Impact)”. The new name would highlight the partnership relationship between “Partner for Impact and political cause organizations/non-profits as well as the relationships the political cause organizations/non-profits and citizens. Additionally, the impact would be highlighted through the use of information visualization on the application to help citizens understand issues. “Partner for Impact” would be the premier app to for organizations and citizens to partner to make an impact on issues they care about.
Key Features of the Partner for Impact MVP
Political Cause Organizations/Non-Profits will need:
1) To be able to quickly create issue pages that