Action Plan

Topics: Advertising, Metro Manila, Public relations Pages: 8 (271 words) Published: December 17, 2014
Far Eastern University
Institute of Accounts, Business and Finance

Revised Action Plan: Amigo Segurado

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Advertising Plan
Date
Activity
Person-in-Charge
Budget
All year round 2015
Advertising in Social Media (Facebook, Twitter and Instagram) Ad Personnel
No allotted budget because social network is free of use.
January-June 2015
Bus Advertising
5 Buses with Fairview-Alabang Route
5 buses with Fairview-Baclaran Route
Ad Agency (Everlasting Transit Corporation)
P300, 000.00
October-December 2015
Erection of Billboard
Commonwealth Ave. (30’ width X 50’ height
--P250, 000.00 per month)
NLEX, Balintawak Toll Gate (40’ width X 50’ height
--P120, 000.00)
Ad Agency (O & T Advertising Services, Inc.)
P1, 110, 000.00
July 2015
Radio Advertising
Lunch time (30K per Lunchtime Airing/ 3 times a week)
Love Radio, Nicole Hyala and Chris Tsuper
(Script/Line: Spaghetti, Baked Macaroni o kahit na anong gusto mo, may Amigo Segurado na angat sa panlasa at swak sa budget mo. Amigo Segurado. Pastalicious! Punta na sa tindahan malapit sa inyo.) Ad Personnel

P360, 000. 000
August 2015
Newspaper Advertising (1/2 7 col. x 15 cm or 5 col. x 21 cm) P23, 520. 00/ Twice a week of Publication (Friday and Saturday) Ad Personnel
P188, 160. 00

Public Relation Plan

Date
Activity
Person-in-Charge
Budget
January 2015
Sponsored Cook Fest for Navotas “Pangisdaan Festival”
PR Agent
P50, 000.00
July 2015
Product Campaign at Wet Market, Brgy. Rizal, Makati City

PR Agent
P30, 000.00
October 2015
Food fest
“Have A Bite”
Free taste endorsement (Spaghetti)
PR Agent
P17, 000.00
March 2015
Free feeding program for Elementary Students in Tondo area (Sopas using elbow Macaroni) PR Agent
P40, 000.00
December 2015 (1st Week)
Raffle and bring
me games
Price: Gift pack from Amigo Segurado & 1000-300 cash prize, Mall of Asia PR Agent
P50, 000. 00

Billboard Location
Commonwealth Market along Commonwealth Ave.

NLEX Balintawak Toll Gate

Banner for Pangisdaan Festival in Navotas, City
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