Acquisition, Convestion and Retention Tools
1. ACQUISITION, CONVERSION AND RETENTION TOOLS
A customer’s life cycle is the length of the customer’s relationship with a brand and it is marked by different phases. Using the relevant digital campaign tools enables you to ensure that your customer's life cycle to be as long and as fruitful as possible from driving traffic to your site, to converting visitors to customers and finally securing repeat business.
The different stages of the online buying cycle are as follows:
• Acquisition
Acquisition refers to strategies and techniques to reach new customersand raise awareness of your site. The main objective of any digital marketing campaign is to attract visits to your site. There are many different digital media channels to drive targeted traffic such as search engine marketing, online advertising, affiliate marketing, opt-in email marketing, viral marketing etc.
• Conversion
The term conversion refers to the final outcome of a site visit. In other words, it is process of transforming visitors to customers. Conversion can be defined as downloads, purchase, view of a video or subscribe to a newsletter. It focuses on the online customer experience. If your potential customers consider your website as poor or they consider it is difficult to find the contents or products they are looking for, you are highly likely to lose them. For this reason it is important to consider factors such as the speed of your landing page, the first impression of your site, the design, visuals and text and finally call to action. The average conversation rate is 2-3%.
• Retention
Retention is about maintaining relationships wit existing customers. There are different techniques for customer’s retention in digital marketing such as newsletters, social media, mobile text messaging or loyalty benefits.
2. CAMPAIGN TOOLS
Customer Acquisition Tools
Tool Advantages Disadvantages
SEO Higher conversion rate
Higher long-term ROI
Highly targeted
A customer’s life cycle is the length of the customer’s relationship with a brand and it is marked by different phases. Using the relevant digital campaign tools enables you to ensure that your customer's life cycle to be as long and as fruitful as possible from driving traffic to your site, to converting visitors to customers and finally securing repeat business.
The different stages of the online buying cycle are as follows:
• Acquisition
Acquisition refers to strategies and techniques to reach new customersand raise awareness of your site. The main objective of any digital marketing campaign is to attract visits to your site. There are many different digital media channels to drive targeted traffic such as search engine marketing, online advertising, affiliate marketing, opt-in email marketing, viral marketing etc.
• Conversion
The term conversion refers to the final outcome of a site visit. In other words, it is process of transforming visitors to customers. Conversion can be defined as downloads, purchase, view of a video or subscribe to a newsletter. It focuses on the online customer experience. If your potential customers consider your website as poor or they consider it is difficult to find the contents or products they are looking for, you are highly likely to lose them. For this reason it is important to consider factors such as the speed of your landing page, the first impression of your site, the design, visuals and text and finally call to action. The average conversation rate is 2-3%.
• Retention
Retention is about maintaining relationships wit existing customers. There are different techniques for customer’s retention in digital marketing such as newsletters, social media, mobile text messaging or loyalty benefits.
2. CAMPAIGN TOOLS
Customer Acquisition Tools
Tool Advantages Disadvantages
SEO Higher conversion rate
Higher long-term ROI
Highly targeted