Acknowledgement
Table of Contents
Acknowledgement ……………………………………………………………….
Executive Summary ……………………………………………………………..
Introduction of the Case ………………………………………………….……..
History of the Case ……………………………………………………………….
SWOT Analysis ……………………………………………………………………
Strategic Marketing Objectives ………………………………………………..
Market Driven Strategy ………………………………………………………….
Competitive space Analysis ……………………………………………….......
Segmentation Of Market ………………………………………………………..
Positioning Strategy …………………………………………………………….
Product Strategy …………………………………………………………………
Pricing Strategy …………………………………………………………….........
Channel Strategy …………………………………………………………...........
Promotional Strategy ……………………………………………………………
Recommendations & Strategic Implication …………………………………
Annexures …………………………………………………………………………
Acknowledgement
I thank those individuals whose input over the study has helped me to evolve my case study report to its present form. I especially thanks to Sir Muhammad Ahmed Butt, who supported me in the whole study and provide me guidance at every single step of this case study report.
I also like to thanks to Preston University, who provide me a chance to research on Wal-Mart case study.
Almas Zaidi
Executive Summary
Even by American standards, Wal-Mart must be considered as a success story without precedent. Founded by Sam Walton in 1962 in Bentonville, Arkansas, Wal-Mart stores offered customers abroad range of goods. In its first year, Wal-Mart Stores garnered $700,000 in sales, which increased to $5.4 million in sales volume by 1974. In fiscal 1980, Wal-Mart became the youngest U.S. retail company, and the only regional retailer, to exceed $1 billion in net sales. In 2002, Wal-Mart’s revenue equaled 2.3% of U.S. gross domestic product. Wal-Mart’s key strategy lay in its Every Day Low Prices (EDLP) which it achieved through aggressive bargaining with suppliers, its efficient
Acknowledgement ……………………………………………………………….
Executive Summary ……………………………………………………………..
Introduction of the Case ………………………………………………….……..
History of the Case ……………………………………………………………….
SWOT Analysis ……………………………………………………………………
Strategic Marketing Objectives ………………………………………………..
Market Driven Strategy ………………………………………………………….
Competitive space Analysis ……………………………………………….......
Segmentation Of Market ………………………………………………………..
Positioning Strategy …………………………………………………………….
Product Strategy …………………………………………………………………
Pricing Strategy …………………………………………………………….........
Channel Strategy …………………………………………………………...........
Promotional Strategy ……………………………………………………………
Recommendations & Strategic Implication …………………………………
Annexures …………………………………………………………………………
Acknowledgement
I thank those individuals whose input over the study has helped me to evolve my case study report to its present form. I especially thanks to Sir Muhammad Ahmed Butt, who supported me in the whole study and provide me guidance at every single step of this case study report.
I also like to thanks to Preston University, who provide me a chance to research on Wal-Mart case study.
Almas Zaidi
Executive Summary
Even by American standards, Wal-Mart must be considered as a success story without precedent. Founded by Sam Walton in 1962 in Bentonville, Arkansas, Wal-Mart stores offered customers abroad range of goods. In its first year, Wal-Mart Stores garnered $700,000 in sales, which increased to $5.4 million in sales volume by 1974. In fiscal 1980, Wal-Mart became the youngest U.S. retail company, and the only regional retailer, to exceed $1 billion in net sales. In 2002, Wal-Mart’s revenue equaled 2.3% of U.S. gross domestic product. Wal-Mart’s key strategy lay in its Every Day Low Prices (EDLP) which it achieved through aggressive bargaining with suppliers, its efficient