Acer's Critical Success Factors
1. INTRODUCTION
The Acer Group is one of the world's largest PC and computer component manufacturers. Associated Acer companies include the world's third largest PC manufacturer, and Acer's mobile computers, network servers and personal computers are ranked in the world's top ten most popular brands in their respective product categories. Acer is the market leader in many countries around the world, and is ranked in more than 30 countries globally owing to the strength of its core business. On the distribution side, in 2007 it is the world's No.4 PC branded PC vendor, number one in South East Asia, Latin America and Middle East, etc... Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer's unique Channel Business Model is instrumental to the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion (Acer Annual Report 2005).
Stan Shih, the founder and chairman of the Acer group and widely regarded as a high-tech visionary, had a long term vision to transform the Group into a global high-tech corporation. Though fully committed to aggressively pursuing growing segments of the PC market, Acer also began to shift a sizeable portion of its attention and resources to the 3E market education, entertainment and e-commerce. Newly created ventures in semiconductors, communications and consumer electronics were expected to play an integral role in Acer's strategic growth, capitalizing on prior technological competencies while complementing the development
The Acer Group is one of the world's largest PC and computer component manufacturers. Associated Acer companies include the world's third largest PC manufacturer, and Acer's mobile computers, network servers and personal computers are ranked in the world's top ten most popular brands in their respective product categories. Acer is the market leader in many countries around the world, and is ranked in more than 30 countries globally owing to the strength of its core business. On the distribution side, in 2007 it is the world's No.4 PC branded PC vendor, number one in South East Asia, Latin America and Middle East, etc... Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer's unique Channel Business Model is instrumental to the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion (Acer Annual Report 2005).
Stan Shih, the founder and chairman of the Acer group and widely regarded as a high-tech visionary, had a long term vision to transform the Group into a global high-tech corporation. Though fully committed to aggressively pursuing growing segments of the PC market, Acer also began to shift a sizeable portion of its attention and resources to the 3E market education, entertainment and e-commerce. Newly created ventures in semiconductors, communications and consumer electronics were expected to play an integral role in Acer's strategic growth, capitalizing on prior technological competencies while complementing the development
Bibliography: Acer Annual Report 2005, Retrieved 16, August, 2007 from http://global.acer.com/about/investor/pdf/AI%202005%20Annual%20Report%20(E).pdf Anholt, S, 2004, Brand New Justice: The Upside of Global Branding, Elsevier, Rio De Janeiro. Brey, P & Feenberg, A and Misa, T.J, 2004, Modernity and Technology, MIT Press, Masachuset. Chien, W & Po-Young C and Shih, S, 2005, Business Growth Strategies for Asia Pacific, John Wiley & Sons, Singapore. Frost, T.S, 1998, ‘Building an International Technology Strategy ', in M. Fleck (ed), Managing for Success, HarperCollins, Toronto. McKern, B, 2003, Managing the Global Network Corporation, Routledge, London. Shih, S, 1996, Me-Too is not my style, Acer Foudation, Taipei. Temporal, P, 2000, Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market, Wiley, Singapore. Williamson, P.J & , Santos, J and Yves, L.D, 2002, From Global to Metanational: How Companies Win in the Knowledge Economy, Harvard Business School Press, Boston. Yasser, A.H & Tarek M.K, 2004, Management of Technology: Internet Economy: Opportunities and Challenges for Developed and Developing Regions of the World, Elsevier, New York.