Ace Hardware Store Entering Bahrain Market
International Management
Group Report
Ace Hardware Store Entering Bahrain Market
Contents Executive Summary 4 1.0 Introduction 5 2.0 Industry Business Description 6 3.0 Company description 6 3.1 Type of business 6 3.2 Legal Structure 8 3.3 History 8 3.3.1 Mission 8 3.3.2 Goals & Objectives 9 3.4 Company Structure 10 4.0 Ace Product analysis: 10 4.1 Customer profile/demand analysis: 13 4.2 Competitive situation: 14 5.0 Environmental factors 16 5.1 Host Country Business Climate: 16 5.2 SWOT ANALYSIS: 17 5.3 Government constraints in Bahrain 20 5.4 PEST ANALYSIS 21 6.0 Business Strategies 24 6.1 Product /service positioning 24 6.2 Pricing strategy 25 6.3 Distribution and logistics 27 6.4 Promotion and Advertising 27 6.5 Estimated sales/sales mix 28 6.6 Production/service strategies 28 7.0 Financial Planning 28 7.1 Profit and Loss Statement 29 8.0 Management considerations 33 8.1 Personnel/sales force factors 33 8.2 Business Advisors: 33 9.0 Recommendations/Conclusion 34 Appendix 35 References 37
Executive Summary
As we know the economy is constantly maturing, corporations ought to efficiently react to ever fluctuating demand in order to basically attain sustainable growth throughout the global market. We have endeavoured to emphasize on the suggested strategies which will allow Ace Hardware to consider venturing into the Bahraini market. Therefore with the information provided and composed, we have the opportunity to examine comments of Ace Hardware which allows us to highlight key issues faced. Organisations need to recognize and meet demands of the exterior factors which include threats and opportunities to uphold their competitiveness in the market. Henceforth, the intention of this report is to essentially investigate and assess the outlook of Ace Hardware Corporation in relation to expansion and growth in the Bahraini market.
1.0 Introduction
Bahrain is one of the unique
Group Report
Ace Hardware Store Entering Bahrain Market
Contents Executive Summary 4 1.0 Introduction 5 2.0 Industry Business Description 6 3.0 Company description 6 3.1 Type of business 6 3.2 Legal Structure 8 3.3 History 8 3.3.1 Mission 8 3.3.2 Goals & Objectives 9 3.4 Company Structure 10 4.0 Ace Product analysis: 10 4.1 Customer profile/demand analysis: 13 4.2 Competitive situation: 14 5.0 Environmental factors 16 5.1 Host Country Business Climate: 16 5.2 SWOT ANALYSIS: 17 5.3 Government constraints in Bahrain 20 5.4 PEST ANALYSIS 21 6.0 Business Strategies 24 6.1 Product /service positioning 24 6.2 Pricing strategy 25 6.3 Distribution and logistics 27 6.4 Promotion and Advertising 27 6.5 Estimated sales/sales mix 28 6.6 Production/service strategies 28 7.0 Financial Planning 28 7.1 Profit and Loss Statement 29 8.0 Management considerations 33 8.1 Personnel/sales force factors 33 8.2 Business Advisors: 33 9.0 Recommendations/Conclusion 34 Appendix 35 References 37
Executive Summary
As we know the economy is constantly maturing, corporations ought to efficiently react to ever fluctuating demand in order to basically attain sustainable growth throughout the global market. We have endeavoured to emphasize on the suggested strategies which will allow Ace Hardware to consider venturing into the Bahraini market. Therefore with the information provided and composed, we have the opportunity to examine comments of Ace Hardware which allows us to highlight key issues faced. Organisations need to recognize and meet demands of the exterior factors which include threats and opportunities to uphold their competitiveness in the market. Henceforth, the intention of this report is to essentially investigate and assess the outlook of Ace Hardware Corporation in relation to expansion and growth in the Bahraini market.
1.0 Introduction
Bahrain is one of the unique
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