Ace Gym Strategic Plan
Running Head: Strategic Plan, Part I: Conceptualizing a Business
Strategic Plan, Part I: Conceptualizing a Business
Name
BUS/475 – Week Two
Introduction
Mission, vision, and value statements provide guideline theories to formulate organization’s strategic plan. Organizations create their corporate, business, and tactical strategies and objectives. The given paper gives a detailed research on the mission and vision statements of Ace Gym and how are these statements helpful in making the business different and effective from its competitors. It will further highlight core values through mission and vision statement. These values help in directing the strategies and hence enhance profitability, maintain competitive edge …show more content…
Ace appear to fulfill the needs of its customers by creating a virtual environment based on internet, and facilitating in safe mode an interactive superlative specialized health related assistance. Ace Gym Ace considers that large number of customers who will to have a quick and effective workout can be catered well by coordination of technology with health consultancy. The management of Ace Gym believes in providing their customers with a cost effective health service i.e. at a reasonable and competitive price of $1 per day.
Organization’s Strategic Direction
Ace Gym supposes to attain horizontal and vertical growth expansions in the coming times. Ace Gym wants to attain maximum profits and build competitive edge over rivals. They are thinking to create partnerships with other leading Gyms such as Gold Gym to develop coordination in functional and technical aspects. They wish to associate the name of Ace Gym with swiftness, exactness and expertise. People can have an easy access to the Gym’s online portal and can get world class specialized assistance to their health …show more content…
To enhance brand availability, number of online users and operations effectiveness the Gym will have to conduct immense online and offline promotions and advertising campaigns. Customers will get the extra benefits for registering and purchasing upsize package. Customers will have a 24/7 access without interruption to the online Gyms portal, they can workout in solitude and like live Gyms there wont be any waits involve. Ace Gym maintains its competitive edge through less operating cost, interactive sessions, specialized experts and 24/7 accessibilty.Gym provides its customers with tailored and personalized services addressing to their individual needs. The staff of Ace Gym would be technically sound and well trained in managing. The online processes and tools would be high in technology and quality so that the experts can have uninterrupted web interaction with its customers. In start Ace Gym might face trouble in terms of high cost, lack of relevant knowledge and data storage capacity, expensive online devices and highly qualified professionals related to health care but the issue would be overcome once the number of online customer traffic would increase, by properly channeled promotion, advertisement campaigns e.g. word of mouth. Satisfied customers will help in making Ace Gym a pioneer of the health and fitness industry (Small Business, 2008).
For smooth running of the operations
Strategic Plan, Part I: Conceptualizing a Business
Name
BUS/475 – Week Two
Introduction
Mission, vision, and value statements provide guideline theories to formulate organization’s strategic plan. Organizations create their corporate, business, and tactical strategies and objectives. The given paper gives a detailed research on the mission and vision statements of Ace Gym and how are these statements helpful in making the business different and effective from its competitors. It will further highlight core values through mission and vision statement. These values help in directing the strategies and hence enhance profitability, maintain competitive edge …show more content…
Ace appear to fulfill the needs of its customers by creating a virtual environment based on internet, and facilitating in safe mode an interactive superlative specialized health related assistance. Ace Gym Ace considers that large number of customers who will to have a quick and effective workout can be catered well by coordination of technology with health consultancy. The management of Ace Gym believes in providing their customers with a cost effective health service i.e. at a reasonable and competitive price of $1 per day.
Organization’s Strategic Direction
Ace Gym supposes to attain horizontal and vertical growth expansions in the coming times. Ace Gym wants to attain maximum profits and build competitive edge over rivals. They are thinking to create partnerships with other leading Gyms such as Gold Gym to develop coordination in functional and technical aspects. They wish to associate the name of Ace Gym with swiftness, exactness and expertise. People can have an easy access to the Gym’s online portal and can get world class specialized assistance to their health …show more content…
To enhance brand availability, number of online users and operations effectiveness the Gym will have to conduct immense online and offline promotions and advertising campaigns. Customers will get the extra benefits for registering and purchasing upsize package. Customers will have a 24/7 access without interruption to the online Gyms portal, they can workout in solitude and like live Gyms there wont be any waits involve. Ace Gym maintains its competitive edge through less operating cost, interactive sessions, specialized experts and 24/7 accessibilty.Gym provides its customers with tailored and personalized services addressing to their individual needs. The staff of Ace Gym would be technically sound and well trained in managing. The online processes and tools would be high in technology and quality so that the experts can have uninterrupted web interaction with its customers. In start Ace Gym might face trouble in terms of high cost, lack of relevant knowledge and data storage capacity, expensive online devices and highly qualified professionals related to health care but the issue would be overcome once the number of online customer traffic would increase, by properly channeled promotion, advertisement campaigns e.g. word of mouth. Satisfied customers will help in making Ace Gym a pioneer of the health and fitness industry (Small Business, 2008).
For smooth running of the operations