Acct-504 Final Project

Topics: Asset, Balance sheet, Financial ratio Pages: 7 (1253 words) Published: September 21, 2014

Financial Analysis of Hershey and Tootsie Roll
Keller University

Financial Analysis of Hershey and Tootsie Roll
Tootsie Roll and Hershey are two similar companies with a similar product offering, but they operate on entirely different scales. In an effort to determine the better investment of the two companies we will utilize multiple financial analysis ratios to gauge the health of the respective companies in terms of liquidity (the ability to pay short-term liabilities and respond to opportunities), solvency (the long-term viability of the company) and profitability (the efficiency at which the can turn it’s resources into profits). However, the snapshot picture of health that a single years worth of financial statements provide is not enough. Below we have offered a horizontal analysis of the respective companies to show the change in their health from 2012 to 2013 and analyzed the two companies against each other to show why we recommend Hershey as the better investment. Liquidity and Solvency

Current Ratio
The current ratio is defined as the current assets divided by the current liabilities for a given period. This ratio is important because it helps measure a company’s ability to pay their current liabilities with their current assets. This shows helps determine the liquidity of the companies and their ability to respond to market opportunities. Tootsie Roll has a current ratio of 3.25 in 2012 and 3.99 in 2013(an 18.5 percent increase). Hershey, on the other hand, has a current ratio of 1.44 and 1.77 (also an 18.5 percent increase) respectively. Both companies have increased year over year. As the current ratio shows, the Tootsie maintains a healthier ratio, but both have improved at the same rate. Debt to Asset Ratio

This is a comparison of the debt-to-total asset ratio; also known as the leverage ratio, of both companies. This ratio is a good measure of solvency as it shows the percentage of assets that are financed with debt. Tootsie Roll has a ratio of 23 percent for both years while Hershey has a ratio of 78 percent and 70 percent respective to 2012 and 2013. Generally, this number should not be too high. While Hershey’s numbers are higher than Tootsie Roll’s, Hershey’s numbers have improved over the year. Furthermore, we believe Tootsie Roll may actually be under-leveraged since, “Having a healthy amount of debt can actually enhance a company’s profitability, in terms of the shareholders’ investment” (Harrison, Horngren, Thomas, 2013). As will be seen from the following ratios on profitability, Hershey is more efficiently turning their assets into profits, suggesting a better use of the healthy leverage shown in the debt to asset ratio. Profitability

Gross Profit Rate
A major factor for investors will always be the profitability of a company. One of the fundamental ratios to utilize when measuring the ability of a company to create a profit is the gross profit ratio, which is important for internal use as well as external use. For example: “Gross profit percentage is markup stated as a percentage of sales”. (Harrison Jr., Horngen, Tomas, 2013) This ratio will identify how much gross profit is being generated by every dollar the company generates though sales. Investors will always want to carefully keep track of the gross profit ratio in order to identify a downturn or an upturn in profits. Furthermore, The Hershey Company had a higher increase in gross profit ratio than Tootsie Roll Industries. The Hershey Company managed to increase the profit ratio from 43 percent in the year 2012 to 48 percent in the year 2013. This shows that The Hershey Company managed to increase their profit ratio by 11.5 percent from previous year. Tootsie Roll, on the other hand, also improved year over year, but only by 5.5 percent to reach a gross profit rate of 35 percent in 2013. It is important to note that the minimum increase in gross profit for...

Bibliography: Harrison, W. T. (2013). Financial Accounting, VitalSource for DeVry University, (9th ed.). Pearson Learning Solutions.
Hershey. (2013). SEC Annual Report. SEC. Hershey: The Hershey Company.
Tootsie Roll Industries. (2013). SEC Filing 10-K 2013. Chicago: Tootsie Roll.
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