Accounting Assistant/Senior Accountant
Every competitive analysis document shares three essential elements: a purpose statement, the competitive framework, which is the competitors and the criteria, and the comparative data. The analysis document may also provide more details about the overall products, the competitors and their market positioning, or the method behind the comparative analysis results.
The purpose of the competitive framework is to present the data in such a manner as to make it easy for a reader or viewer to compare the products or service offerings across the different comparative criteria.
When the competitive framework takes the form of a table, the competitors or products can run along the top of the table and the comparative criteria along the side. The criteria can vary from the very general to the very specific
. "Two-by-two" competitive analysis plot
In a two-by-two competitive framework, the number of criteria is down to two, so the analysis tends to be much broader than a traditional competitive framework. The “two-by-two” competitive framework is excellent at turning subjective information into objective information. Although it is technically possible for a “two-by-two” competitive analysis author to use real numbers and actually plot along the scale, most two-by-two presentations are ideal for very broad criteria that might not lend themselves to hard numbers. This type of plot is useful to help identify holes in a market or competitive landscape. Competitors that are clustered around certain areas of the two-by-two plot may indicate that there are opportunities for a competitive product or service to fill those vacuums.
http://hubtechinsider.wordpress.com/tag/competitive-analysis/
Analyzing The Competition
The competitive analysis section of the business plan is not just a list of information about your competitors. It's the analysis of the information that's important.
Study the information you've gathered about each of your competitors and ask
The purpose of the competitive framework is to present the data in such a manner as to make it easy for a reader or viewer to compare the products or service offerings across the different comparative criteria.
When the competitive framework takes the form of a table, the competitors or products can run along the top of the table and the comparative criteria along the side. The criteria can vary from the very general to the very specific
. "Two-by-two" competitive analysis plot
In a two-by-two competitive framework, the number of criteria is down to two, so the analysis tends to be much broader than a traditional competitive framework. The “two-by-two” competitive framework is excellent at turning subjective information into objective information. Although it is technically possible for a “two-by-two” competitive analysis author to use real numbers and actually plot along the scale, most two-by-two presentations are ideal for very broad criteria that might not lend themselves to hard numbers. This type of plot is useful to help identify holes in a market or competitive landscape. Competitors that are clustered around certain areas of the two-by-two plot may indicate that there are opportunities for a competitive product or service to fill those vacuums.
http://hubtechinsider.wordpress.com/tag/competitive-analysis/
Analyzing The Competition
The competitive analysis section of the business plan is not just a list of information about your competitors. It's the analysis of the information that's important.
Study the information you've gathered about each of your competitors and ask