Accounting Analysis of Blackmores
Introduction
Blackmores，the leader of Australian pharmaceuticals with over 80-year history, keeps focusing on natural health care and becoming the first choice of the public. This essay will discuss the financial condition by analyzing the annual reports of Blackmores in the period from financial year 2010 to financial year 2012. It will be demonstrated by focusing on financial statements analysis, financial statements comments and comparison with Mcksson.
Financial statement analysis
Goals and ethical issues
As the famous Australian pharmaceuticals, Blackmores sets its objectives as pursuing the leadership position of Australian natural health brands and improving people’s lives by delivering the world’s best natural health solutions so as to become the first choice of people. To achieve the goal, Blackmores translates their unrivalled resources and knowledge into innovative, quality branded healthcare solutions and considers five objectives as their values, which includes passion for natural health, integrity, respect, leadership and social responsibility. These values bring a strong and united team working towards a common goal.
In 2011 financial year, according to the CEO’s report of Blackmores, although the sales was grown in Australia by 3% over the year, pharmacies which were the biggest sales channel of Blackmore, was suffered by the general sluggishness of retail sales. Therefore, in 2012 financial year, in order to get closer to customers, Blackmores presented a significant service named as “Blackmores online”, which performed as the core part of their marketing and education program with over 375,000 online members. Therefore, the development of MyBlackmores is regarded as the first program in Australia to offer consumers the latest interactive technology combined with personal health support from a team of qualified naturopaths. Furthermore, since the application of the service was presented on Apple’s App store, Blackmores became the first
Blackmores，the leader of Australian pharmaceuticals with over 80-year history, keeps focusing on natural health care and becoming the first choice of the public. This essay will discuss the financial condition by analyzing the annual reports of Blackmores in the period from financial year 2010 to financial year 2012. It will be demonstrated by focusing on financial statements analysis, financial statements comments and comparison with Mcksson.
Financial statement analysis
Goals and ethical issues
As the famous Australian pharmaceuticals, Blackmores sets its objectives as pursuing the leadership position of Australian natural health brands and improving people’s lives by delivering the world’s best natural health solutions so as to become the first choice of people. To achieve the goal, Blackmores translates their unrivalled resources and knowledge into innovative, quality branded healthcare solutions and considers five objectives as their values, which includes passion for natural health, integrity, respect, leadership and social responsibility. These values bring a strong and united team working towards a common goal.
In 2011 financial year, according to the CEO’s report of Blackmores, although the sales was grown in Australia by 3% over the year, pharmacies which were the biggest sales channel of Blackmore, was suffered by the general sluggishness of retail sales. Therefore, in 2012 financial year, in order to get closer to customers, Blackmores presented a significant service named as “Blackmores online”, which performed as the core part of their marketing and education program with over 375,000 online members. Therefore, the development of MyBlackmores is regarded as the first program in Australia to offer consumers the latest interactive technology combined with personal health support from a team of qualified naturopaths. Furthermore, since the application of the service was presented on Apple’s App store, Blackmores became the first