Acceptability of Food trucks to Filipino Diners Chapter 1

Topics: Street food, Food, Catering Pages: 10 (1317 words) Published: August 15, 2015
CHAPTER 1
The Problem and Its Background
Introduction
The 21st century is described as innovative especially in terms of technology, food and fashion. The society are always looking for a twist or something new, high tech and upgraded products and services. People can do many things in just one click because of the modern technology that provides everyone advantages. It can transform a simple thing into another one just like the emergence of food trucks from the old way of eating in restaurants. Food truck is a mobile food service that is equipped to cook and sell foods that offers a gourmet cuisine, specialties and ethnic menus prepared by chefs just like in the restaurants. Food trucks are said to be originated and evolved from the push carts in the late 17th century that are found in the large cities in east coast of the United States of America. In the year 1866, Charles Goodnight, a rancher and the “father of the Texas Panhandle”, prepared for a cattle drive and he found out how to cook well while on the road using a durable US army service wagons. It is equipped with kitchen amenities, wooden box shelves and drawers where he can store his kitchen wares. The cook’s work station is a hinged lid opened up and it has a table to serve food. Food items that are easy to preserve are stored in the bed of wagon. This wagon served cowboys and urban workers until it was called as “chuck wagons” because to the cowboys, “chuck” was the slang word for good and hearty food. This Mobile food truck is also known as “reach coaches.” Food Truck traditionally provided a means for on-the-go person to grab a quick bite at a low cast in the big cities of the US. Their popularity continues to rise and spread all over the world until it also invades the Philippines. Philippines are known for its street foods and Filipinos are known for being street food lovers because aside from its delicious taste, street foods are also affordable and easy to find. It is sold by the vendors using their food carts on wheels along the large cities of the Philippines. It became more popular in 80’s and 90’s. It boom sparked the appetite of hungry customers especially the Filipinos and it brightens the entrepreneurs for revolutionary idea that took the mobile food industry to a whole new level wherein they have decided that it was time to upgrade both the food and the wheels. From food carts on wheels, it evolved into Jolly Jeeps wherein jeepneys are used in selling and from the jolly jeeps, food trucks emerged. Guactruck is the one who brought the first food truck in Manila. They are the first one who designed a food truck by having distinctive moustache and graphics loaded panels on its truck together with their meals served in a cardboard origami flower box and cutlery. As the time goes by, these food trucks are continuing to grow especially in the large cities and regions in the country and it is now getting the attention of the many Filipino diners. This study will be conducted to assess the acceptability of food trucks to Filipino diners in terms of presentation, flavor, portion size and price. Another reason for conducting this study is to determine the problems encountered by the respondents to food trucks. Conceptual Framework

The conceptual framework follows the input-process-output (IPO) system that shows on how the researchers undertake the study. The Input (I) in the figure shows readings taken from books, journals, magazines and internet. It also shows that the researchers want to assess the acceptability of food trucks to Filipino diners in terms of presentation, flavor, portion size and price and problems encountered. The Process (P) consists of gathered data and information through survey questionnaire, statistical treatment of data and interpretation in textual and tabular form. The Output (O) shows the acceptable food trucks to Filipino diners.

Input Process...
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