Acca Project

Powerful Essays
The Business and Financial Performance of Hermes over a Three-year Period. (2008-2010)
Research Project for (Oxford Brooks University BSC Degree)

Name:
ACCA Registration:
Word Count: 6470
Date: 22/05/2012
Period:24

:
RAP

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION…………………………………………….……..4 * 1.1 The Reason for Choose Project Topic and Organization……………….…..4

* 1.2 Objectives of Report and Research Questions…………….……………...…5

* 1.3 The Overall Approach of This RAP…………………………………..……..…6

* 1.4 The Explanation of Analysis Models…………………………………………..7

CHAPTER 2: INFORMATION GATHERING & ACCOUNTING/BUSINESS RESEARCH TECHNIQUES……………………………………………………………………….10 * 2.1 Information Gathering…………………………………………………….......10

* 2.2 Limitation of Information Gathering. ………………………………..............11

* 2.3 Limitations of Techniques applied& Ethical issues ………………………...11

CHAPTER 3: RESULTS, ANALYSIS, and CONCLUSION & RECOMMENDATIONS
…………………………………………………………………………………………13
* 3.1 Company Strategy of Hermes & LVMH…………………….…………...........14

* 3.2 Financial Ratios Analysis…………………………………………………….…15

* 3.3 Business Analysis……………………………………………………………….27

* 3.4 Conclusion of Hermes Business and Financial Performance over the three- year period..………………………………………………………….35

* 3.5 Recommendation…………………………………………………………….….35

* 3.6 Limitations…………………………………………………………………….….36

REFERENCES………………………………………………………………………..37

BIBLIOGRAPH ………………………………………………………………………43

APPENDICES…………………………………………………………………………44

CHAPTER 1 INTRODUTION
1.1The Reasons for Choosing Project Topic and Organization

Why Choose this Topic
The topic 8, Business and financial performance of selected company over the three -year period, directly related to ACCA study, especially F5 (Performance



References: ACCA. (2010), P5 Advanced performance Management, BPP version, charts 14 Strategic performance issues in complex business structures. London: BPP Publication. PP. 436-441 OTHER DOCUMENT: Class Editori, 2011. Overview of Global and China Luxury Markets. Milan :Class Editori [pdf] Available at: http://www.fashionsummit.it/en/2011-options-of-luxury-the-voice-of-china/docs [Accessed 16 April 12]. Michael , M., 2011. ACCA P3 Business Analysis Lecture Notes. London College Of Accountancy.PP.11, unpublished WEBSITES: Academic Grammar, 2012. Primary & Secondary Research. [Online] Available at: http://www4.caes.hku.hk/acadgrammar/report/resproc/research.htm [Accessed 11 March 12]. [Accessed 16 March 12] Edwin Colyer, 2005 Fashion Marketing, 2009. Hermes never discount Hermes birkin Kelly handbags. [Online] Available at: http://fashionblymarketing.me/2009/11hermes-marketing-never-discount-hermes-birkin-kelly-handbags/[Accessed 11 March 12]. Financial Modeling Guide, 2012.Limitations of Financial Ratios in Financial Modeling. [Online] Available at: http://www.financialmodelingguide.com/financial-ratios/financial-ratio-limitations/ [Accessed 11 March 12]. Hermes, 2008. Hermes Annual Report. [Online] Available at: http://finance-en.hermes.com/content/download/125/2586/version/2/file/RA_GB_T1%26T2OK.pdf [Accessed 11 March 12]. Hermes, 2010. Hermes Annual Report. [Online] Available at: http://finance-en.hermes.com/content/download/517/3635/version/1/file/RA-HERMES_2010_GB.pdf [Accessed 11 March 12]. Helium, 2010 .The ten characteristic of good accounting information. [Online] Available at: http://www.helium.com/items/1646652-qualities-of-good-accounting-information [Accessed 13 March 12]. Investopedia, 2011. EBITDA Margin. [Online] Available at: http://www.investopedia.com/terms/e/ebitda-margin.asp#axzz1tb6IbTNA. [Accessed 10th March 2012] Investopedia, 2012.Price -Earning Ratio koellay.com. 2009. What Is SWOT Analysis? See The Sample Process. [Online] Available from: http://www.koellay.com/2009/05/what-is-swot-analysis-see-sample.html. [Accessed 7th March 2012]. Luxury Society, 2011.Luxury Brand Longevity is a Matter of Loyalty. [Online] Available at: http://luxurysociety.com/articles/2011/01/luxury-brand-longevity-is-a-matter-of-loyalty [Accessed 16 March 12] LVMH, 2010.LVMH Annual Report Tutor2u, 2012. Drawbacks & limitations of ratio analysis. [Online] Available at: http://tutor2u.net/business/accounts/ratio_limitations.html. [Accessed 10 March 2012]. The INDEPENDENT, 2007.Boom in fake goods hits luxury retailer’s profit. [Online] Available at: http://www.independent.co.uk/news/business/news/boom-in-fake-goods-hits-luxury-retailers-profits-765508.html[Accessed 16 March 12]. The Manager.org, 2011. Five Forces-Critique. [Online] Available at: http://faculty.msb.edu/homak/homahelpsite/webhelp/Five_Forces_-_Porter_-_Critique.htm [Accessed 18 March 12] WIKIPEDIA, 2011, luxury good. [Online] Available at: http://en.wikipedia.org/wiki/Luxury_good [Accessed 15 March 2012] World Luxury Association, 2012.World luxury association official release global luxury brand 100 strong. [Online] Available at: http://www.top100luxury.com/en/wla/news/2/2012/0207/485.html [Accessed 16 March 2012] WIKIPEDIA, 2012. Hermès . [Online] Available at: http://en.wikipedia.org/wiki/Hermès [Accessed 16 March 12] China Daily, 2012,Luxury sales aid world economy. China Daily, [Online] 17,January. Available at: http://www.china.org.cn/business/2012-01/17/content_24425150.htm [Accessed 16 March 12] Want ChinaTimes, 2011 Blog: Megs Mahoney Dusil, 2009 ACCA, (2010), F7 Financial Reporting, KAPLAN version, Berkshire: KAPLAN Publishing Ltd. ACCA, (2010), P2 Corporate Reporting BPP version, London: BPP Publication. ACCA, (2010), P3 Business Analysis, KAPLAN version, Berkshire: KAPLAN Publishing Ltd. ACCA. (2010), P5 Advanced performance Management, BPP version, London: BPP Publication. Minnesota Michael,M., 2011. ACCA P3 Business Analysis Bluff Notes. London College Of Accountancy ,unpublished . Stewart D.W and Kamins M.A, (1993), Secondary research: information sources and methods. London: Sage Publications.

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