Academic Research and Communication Skills
Academic Research and Communication Skills
RESEARCH TOPIC: A COMPARATIVE ANALYSIS BETWEEN TRADITIONAL STREET MARKETS AND ORGANISED RETAIL IN INDIA (MUMBAI).
Academic Research and Communication Skills
Assignment 4 – Research Report
RESEARCH TOPIC: A comparative analysis between traditional street markets and organized retail in India (Mumbai).
Date of Submission:
13 June 2011
Word Count:
2796
ACKNOWLEDGEMENTS
I take the opportunity to express my sincere gratitude to all of them, who in some or the other way have helped me to accomplish this project. The research study could not be completed without their guidance, assistance inspiration and co-operation.
This project report is the fruit of intense hard work and dedication during the project work. I wish to thank our project supervisor Mr. Fankar Imam for his esteemed guidance during the course of project work. I am grateful to him for giving me an insight into the realm of Academic Research and Communication Skills and build up a strong foundation. In spite of his busy schedule, he was always available whenever I required help.
I appreciate all the technical help received from various sources.
ABSTRACT
The first and most objective of my study is the comparative analysis of consumer buying behavior from the local traditional markets and organized retail shops in India specifically Mumbai. The study of consumer behavior is the most important factor for marketing of any goods and services. It suggests how an individual, groups and organization select ,buy, use and dispose the goods, services, ideas or experiences to satisfy their needs and wants.
The term ‘retail’ means to put on the market, and is a very important aspect of every city. Without a well organized retail industry we would not have our necessities and luxuries fulfilled. Be it our daily groceries or fashion accessories, the retail industry brings us a blissful experience of shopping. Though organized retailing
RESEARCH TOPIC: A COMPARATIVE ANALYSIS BETWEEN TRADITIONAL STREET MARKETS AND ORGANISED RETAIL IN INDIA (MUMBAI).
Academic Research and Communication Skills
Assignment 4 – Research Report
RESEARCH TOPIC: A comparative analysis between traditional street markets and organized retail in India (Mumbai).
Date of Submission:
13 June 2011
Word Count:
2796
ACKNOWLEDGEMENTS
I take the opportunity to express my sincere gratitude to all of them, who in some or the other way have helped me to accomplish this project. The research study could not be completed without their guidance, assistance inspiration and co-operation.
This project report is the fruit of intense hard work and dedication during the project work. I wish to thank our project supervisor Mr. Fankar Imam for his esteemed guidance during the course of project work. I am grateful to him for giving me an insight into the realm of Academic Research and Communication Skills and build up a strong foundation. In spite of his busy schedule, he was always available whenever I required help.
I appreciate all the technical help received from various sources.
ABSTRACT
The first and most objective of my study is the comparative analysis of consumer buying behavior from the local traditional markets and organized retail shops in India specifically Mumbai. The study of consumer behavior is the most important factor for marketing of any goods and services. It suggests how an individual, groups and organization select ,buy, use and dispose the goods, services, ideas or experiences to satisfy their needs and wants.
The term ‘retail’ means to put on the market, and is a very important aspect of every city. Without a well organized retail industry we would not have our necessities and luxuries fulfilled. Be it our daily groceries or fashion accessories, the retail industry brings us a blissful experience of shopping. Though organized retailing