Abu Dhabi Airports company

Topics: Airport, Social responsibility, United Arab Emirates Pages: 3 (794 words) Published: January 5, 2014
The media can impact corporate behavior and corporate social responsibility of the firm. It not only mirrors a firm’s actions, but also constructs an image through feature articles and editorials, hence having the ability and capacity to impact the opinions and beliefs of many stakeholders. For those stake holders who lack direct communication with the firm, the media is the only source of information. Hence, that is why most corporations lean on what the media reports about them. Since transparency is valued by all stakeholders, ADAC published the company’s approach and performance of the sustainability activities in its “2011 Sustainability Report”. The Global Reporting Initiatives (GRI) established that the report accomplishes the requirement of Application Level B . When compared globally, only 33 % of UAE companies release their CSR activities. According to a survey conducted by Nielsen in the UAE, 49% of buyers are eager to reward companies that are socially responsible. Even if a company charges high for their goods and services, consumers are prepared to spend more, as long as they are socially responsible. Since its commencement in 2006, the Abu Dhabi Airports Company has been positively acknowledged for its operational excellence, marketing, training and corporate responsibility initiatives by the local community and international as well as local organizations. After assessing 12 million passenger experience surveys, the Airports Council International (ACI) named Abu Dhabi International Airport the “Best Airport in the Middle East”. They demonstrated the biggest improvement in operational productivity and efficiency and quality of services offered to customers in the region for 2012. The award showcases the company’s relentless commitment to improve the quality of service and the satisfaction of the consumers, as it moved up in ranks from second place in 2011 to the first in 2012. ADAC was also awarded the “Green Initiative of the Year Airport” by...
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