Abs-Cbn vs Gma7 Written Analysis of the Case

I. BACKGROUND OF THE STUDY ABS-CBN is a major Filipino commercial television network owned and operated by the Filipino media conglomerate ABS-CBN Corporation, a publicly traded company. It is the country 's leading television network with advertising revenues amounted to 17.5 billion pesos for the fiscal year 2011. It was launched on 23 October 1953 and is among the first commercial television networks in Asia. Its headquarters is in Quezon City with regional offices and news bureaus in over 25 provincial areas throughout the country. GMA Network (GMA) is a major commercial television & radio network in the Philippines. GMA Network is owned by GMA Network, Inc. a publicly listed company. Its first broadcast on television was on October 29, 1961. It is headquartered in the GMA Network Center in Quezon City and its transmitter is located at Tandang Sora Avenue, Barangay Culiat also in Quezon City. Rivals GMA Network Inc. and ABS-CBN Corp. both claimed yesterday dominance on television ratings citing two different surveys as indication of a further heating of competition between them. GMA Network claimed it recorded a strong start for the second half of 2012 with another month-long win in nationwide television ratings this July citing a Nielsen ratings survey while ABS-CBN said it continued its lead in TV ratings among urban and rural homes across the country for the month of July citing a Kantar Media polls. ABS-CBN said it grabbed daytime leadership (6 a.m. to 6 p.m.) from its rival station and maintaining its consistent supremacy on primetime (6 p.m. to 12 midnight) when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently. GMA Network, however, cited full July data (July 1 to 21 official data; July 22 to 31 overnight data) of Nielsen where GMA Network scored 33.3 points in total day (6 a.m. to 12 midnight) household audience shares in National Urban Philippines, 1.1 points higher than ABS-CBN’s