JOHN DAWSON 1. Decision problem.
What alternative should choose Mr. Dawson? 2. Research problem.
Assessing the demand, people involved and their respective offerings. 3. ANALYSIS OF ACTORS
4.1. MR. DAWSON * Professor of history at Riverdale (A 48.2803 32.1868 km of Boylston and Shafersville miles) * You wish to withdraw. * He is 55 years old. * It is now in an age when he should not engage in any business. * Want to have your own business. * Wants to engage in the sale of Velvet Freeze. * You have no business experience. * He has two children (a married woman and a college student). * Your children have some influence on their decisions. * He and his wife currently live alone at home. * Possess a house with 8 rooms which sell think to invest. * When selling your home, want to use some of the money from the sale to build a new ranch-style home. * You have other sources of income (approx. $ 500 per year) * Currently has no money to invest. * Neither Mr. Dawson and his wife were accustomed to relate through the sale of a product. * After finding out everything about the business of Velvet Freeze, there were many doubts and insecurities. * Income:
INDICATOR | WAGE | OTHER | TOTAL |
CURRENT (if not removed) | $ 5000 | $ 41.67 monthly ($ 500 annually) |
$ 5,041.67 Monthly |
Removing | $ 2000 | $ 41.67 monthly ($ 500 annually) | $ 2041.67 monthly |
If you retire in 10 years | $ 2500 | $ 41.67 monthly ($ 500 annually) | $ 2541.67 monthly |
4.2. MR. MILLER. * Owner of three establishments engaged in the sale of frozen dairy products. * Person cordial, friendly, attentive. * Has experience in business. * Have bought all exclusive rights to sell Velvet Freeze in Riverdale.
4.3. MR. RUPERT AND MR. Trommer. * Licensees in Riverdale * They have power of persuasion * They are demanding requirements for licensing. * They have experience and knowledge in business. * Have to 55 license