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Abp Case Analysis

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Abp Case Analysis
CASE ANALYSIS
JOHN DAWSON 1. Decision problem.
What alternative should choose Mr. Dawson? 2. Research problem.
Assessing the demand, people involved and their respective offerings. 3. ANALYSIS OF ACTORS

4.1. MR. DAWSON * Professor of history at Riverdale (A 48.2803 32.1868 km of Boylston and Shafersville miles) * You wish to withdraw. * He is 55 years old. * It is now in an age when he should not engage in any business. * Want to have your own business. * Wants to engage in the sale of Velvet Freeze. * You have no business experience. * He has two children (a married woman and a college student). * Your children have some influence on their decisions. * He and his wife currently live alone at home. * Possess a house with 8 rooms which sell think to invest. * When selling your home, want to use some of the money from the sale to build a new ranch-style home. * You have other sources of income (approx. $ 500 per year) * Currently has no money to invest. * Neither Mr. Dawson and his wife were accustomed to relate through the sale of a product. * After finding out everything about the business of Velvet Freeze, there were many doubts and insecurities. * Income:

INDICATOR | WAGE | OTHER | TOTAL |
CURRENT (if not removed) | $ 5000 | $ 41.67 monthly ($ 500 annually) |
$ 5,041.67 Monthly |
Removing | $ 2000 | $ 41.67 monthly ($ 500 annually) | $ 2041.67 monthly |
If you retire in 10 years | $ 2500 | $ 41.67 monthly ($ 500 annually) | $ 2541.67 monthly |

4.2. MR. MILLER. * Owner of three establishments engaged in the sale of frozen dairy products. * Person cordial, friendly, attentive. * Has experience in business. * Have bought all exclusive rights to sell Velvet Freeze in Riverdale.

4.3. MR. RUPERT AND MR. Trommer. * Licensees in Riverdale * They have power of persuasion * They are demanding requirements for licensing. * They have experience and knowledge in business. * Have to 55 license

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