about Sonia Rykiel's website
http://www.soniarykiel.com/
E-Commerce is used to put a human face on the web commerce, facilitate transactions, attract new shoppers and do the offer and sale of products online. According to a target market analysis and other considerations Brands must decide which channels to employ to reach customers. In the case of Sonia Rykiel there is no channel opened to purchase the brand’s creation online. It is possible that the purpose of such action is to put an accent on the exclusiveness of the Brand. The “haute couture” can only be purchased on their fashion boutiques usually placed in the nicest areas of France, England, Australia, China, Hong Kong, Japan, Saudi Arabia, Taiwan, United States, etc.
Description: Its website has been changed recently. It used to be a striped ready-to-wear site. Today one can see a Video of Sonia Rykiel’s models walking along the catwalk during Paris Fashion’s week that took place in March 2013. There are more than 60 looks shown individually on the Look book. Furthermore, the website is available in French and English.
Sonia Rykiel is considered in the world of Fashion as a French styled brand that has been able to surprise and bring a fun touch to the sober ready to wear. It is made for women who like fashion and dare to wear flashy colors, big buttons and obviously colored stripes. It is considered as a cheeky and sweet return to the old days in fashion in a very feminine way.
A. FACTS AND FIGURES:
According to Google analytics
B. INTENDED AUDIENCE: The author is addressing an audience from 20 years on. It is specialized on an audience who like the haute-couture/luxury and fashion. The source is just right for the Brand.
C. OBJECTIVE PURPOSE: The website’s main objective is to promote Sonia Rykiel’s new collection for Autumn/Winter 2013-2014. The collection is mature and chic. The colors of the background create a rather sober environment and yet spark a little fun.
Comparison with other websites:
CHANEL vs
E-Commerce is used to put a human face on the web commerce, facilitate transactions, attract new shoppers and do the offer and sale of products online. According to a target market analysis and other considerations Brands must decide which channels to employ to reach customers. In the case of Sonia Rykiel there is no channel opened to purchase the brand’s creation online. It is possible that the purpose of such action is to put an accent on the exclusiveness of the Brand. The “haute couture” can only be purchased on their fashion boutiques usually placed in the nicest areas of France, England, Australia, China, Hong Kong, Japan, Saudi Arabia, Taiwan, United States, etc.
Description: Its website has been changed recently. It used to be a striped ready-to-wear site. Today one can see a Video of Sonia Rykiel’s models walking along the catwalk during Paris Fashion’s week that took place in March 2013. There are more than 60 looks shown individually on the Look book. Furthermore, the website is available in French and English.
Sonia Rykiel is considered in the world of Fashion as a French styled brand that has been able to surprise and bring a fun touch to the sober ready to wear. It is made for women who like fashion and dare to wear flashy colors, big buttons and obviously colored stripes. It is considered as a cheeky and sweet return to the old days in fashion in a very feminine way.
A. FACTS AND FIGURES:
According to Google analytics
B. INTENDED AUDIENCE: The author is addressing an audience from 20 years on. It is specialized on an audience who like the haute-couture/luxury and fashion. The source is just right for the Brand.
C. OBJECTIVE PURPOSE: The website’s main objective is to promote Sonia Rykiel’s new collection for Autumn/Winter 2013-2014. The collection is mature and chic. The colors of the background create a rather sober environment and yet spark a little fun.
Comparison with other websites:
CHANEL vs