Abercrombie & Fitch Company

Topics: United Arab Emirates, Abu Dhabi, Retailing Pages: 17 (4445 words) Published: December 10, 2012
Abercrombie & Fitch Company

Global Business Plan
United Arab Emirates/Dubai

Table of Content

Page Number
Table of Contents

Executive Summary
Page1 - Identifying Global Business Opportunities
Page 2 - Analyzing International Competitors

Page 3 - Assessing the Economic/Geographic Environment

Page 4 - Assessing the Social- Cultural Environment

Page 5 - Assessing the Political Legal Environment

Page 6 - Selecting a Global Company Structure

Page 7 - Financing Sources for Global Business Operations

Page 8 - Creating a Global MIS (Management Information System)

Page 9 - Identifying Human Resources for Global Business Activities
Page 10 - Managing International Financial and Business Risks

Page 11 - Product Target Market Planning for Foreign Markets

Page 12 - Designing a Global Distribution Strategy

PAGE 13 - Planning a Global Promotion Strategy

Page14 - Selecting an International Pricing Strategy

Page 15 - Determining Organizational Financial Results

Page 16 - Measuring International Business Success
Page Conclusion
Page Reference page
Executive Summary
(Theresa, Joanne, April, James and Michael)
______________________________________________________________________________ Abercrombie & Fitch (A&F) headquartered is located in New Albany, OH. The company name Abercrombie and Fitch was originated in 1892, known as “The Finest Sporting Goods Store in the World”. Their goal was to produce the finest luxurious sporting goods and rugged apparel for elite class customer. Throughout history, A&F goal was to keep their customer relationship and changing fashion. However, during World War II, this innovation company had to adjust with the condition war and market. Due to existing and preexisting problems, the company filed bankruptcy in 1977. Later, that following year a company called Osman’s sporting goods bought A&F for $1.5 million and came up with a slogan called “The Adventure Goes On”. They started out with a New Look is a recent for the start-up manufacturer of their upscale clothing line that would target males between the ages of 19 and 50. Their New Look line not only develops the clothing line, but supports it with advertising and promotion campaigns. This helped company to strengthen its partnership with retailers by developing brand awareness. New Look intends goal was to market their line of products as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.

The main message associated with the New Look line is expensive, upscale, versatile, and classy, and preppy looking clothing. By promoting a plan that is diverse and includes a range of marketing communications. Their future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc.


Global Business Opportunities
A&F already has...

Bibliography: Reference page
CIA World Factbook (2011)
PKF International. (2009, April). Doing business in union arab emirates. Retrieved from
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