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Abc Is It Still Relevant?

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Abc Is It Still Relevant?
Activity-Based Costing: Is It Still Relevant?
BY WILLIAM O. STRATTON, PH.D., CMA; DENIS DESROCHES; RAEF A. L AW S O N , P H . D . , C M A , C PA , C FA ; A N D T O B Y H AT C H

THE

POPULARITY OF ACTIVITY BASED COSTING -

(ABC)

GREW RAPIDLY DURING THE

1990S, AND,
ABOUT

IN THE FOLLOWING DECADE, MANY SURVEYS REPORTED USAGE RATES OF PAST

50%. OVER THE

10 YEARS,

HOWEVER, THERE HAS BEEN DEBATE ABOUT THE

OVERALL RELEVANCE OF THIS COSTING METHOD. TO INVESTIGATE THE CURRENT IMPORTANCE OF WIDE.

ABC, WE OUR

SURVEYED

348

MANUFACTURING AND SERVICE COMPANIES WORLD-

RESULTS INDICATE THAT

ABC

CONTINUES TO OFFER ORGANIZATIONS

SIGNIFICANT VALUE FROM STRATEGIC AND OPERATIONAL PERSPECTIVES.

O

ver the past several years, consultants, practitioners, and academic investigators have noticed that activity-based costing (ABC) methods, developed to improve decision support and the accuracy of cost- and profit-measurement systems, too often have yielded less than the desired results. For example, Robert S. Kaplan and Steven R. Anderson state, “Many companies abandoned activity-based costing because it did not capture the complexity of their operations, took too long to implement, and was too expensive to build and maintain.”1 Further criticism of ABC appeared elsewhere. “Straightforward in theory, ABC proved notoriously difficult in practice. It involved defining ‘activities’ and trying to judge (often subjectively) how much overhead each used. And it had to be done regu-

larly. Companies got fed up, and many abandoned it. From 11th position in the 1995 annual survey of the most widely used management tools (Bain), it fell to 22nd place (in 2002).”2 Studies of ABC use have reflected this dissatisfaction with the technique. The Bain & Company annual tools surveys in 2003 and 2005 reported use of activity-based management (ABM) at 50% and 52%, respectively, with associated satisfaction scores below the average for all tools used.

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