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Innovation and renovation are key elements for any company to build and enhance brand health, but demand for AnBev’s new products may be adversely affected by changes in consumer preferences and tastes. Innovation faces inherent risks; new products that AnBev introduces may not be successful, while competitors may be able to respond quicker to the emerging trends, such as the increasing consumer preference for “craft beers” that are produced by smaller microbreweries. Today’s consumers are looking for more variety and something different in their beers, and AnBev’s lack of exploration into the craft beer market could prove to be a large missed opportunity. Although AnBev considers itself to be a pioneer in the beer industry, focus on tradition alone could possibly handicap them and limit their potential for growth. If AnBev explores the possibilities of the craft beer market, they could attract more beer drinkers outside of their loyal customer base. Consumer preferences and tastes can change in unpredictable ways. Failure by AnBev to anticipate or respond adequately to changes in consumer preferences and tastes could negatively impact AnBev’s business, operations and it’s financial condition.
Ultimately, AnBev’s efforts to develop global brands, grow the premium segment, and expand consumer through entering the craft beer market choice will contribute to the long-term success of the company.
Innovation and renovation are key elements for any company to build and enhance brand health, but demand for AnBev’s new products may be adversely affected by changes in consumer preferences and tastes. Innovation faces inherent risks; new products that AnBev introduces may not be successful, while competitors may be able to respond quicker to the emerging trends, such as the increasing consumer preference for “craft beers” that are produced by smaller microbreweries. Today’s consumers are looking for more variety and something different in their beers, and AnBev’s lack

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