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TABLE OF CONTENT

Background 3

I. Current Situation 4

♣ Current Performance 4 ♣ Strategic Posture 4 1. Mission 4 2. Objectives 5 3. Strategies 6 4. Policies 9

II. Corporate Governance 9

♣ Board of Directors 9 ♣ Top Management 10 ♣ Shareholders Error! Bookmark not defined. ♣ leader ship styles…………………………………………………………………………….11

III. External Environment: Opportunities and Threats (SWOT) 12

key trend in the business environment………………………………………………………….12

♣ Societal Environment (P.E.S.T Factors) 13 1. Political - Legal Factors 13 2. Economic Factors 14 3. Socio-cultural Factors 14 4. Technological Factors 14 ♣ Task Environment (Industry) 15 Porter’s Approach 15 1. Threat of New Entrants Error! Bookmark not defined. 2. Rivalry among Existing Firms Error! Bookmark not defined. 3. Threat of Substitute Products or Services Error! Bookmark not defined. 4. Bargaining Power of Buyers Error! Bookmark not defined. 5. Bargaining Power of Suppliers Error! Bookmark not defined. 6. Relative Power of Other Stakeholders Error! Bookmark not defined. External Factor Analysis Summary EFAS (As Attached) 17

IV. Internal Environment: Strength and Weaknesses (SWOT) 19

♣ Corporate Structure 19 ♣ Corporate Culture 21 ♣ Corporate Resources 21 1. Marketing 21 2. Finance 22 3. Research and Development 26 4. Operations and Logistics 26 5. Human Resources 26 6. Information Systems 29 Internal Factor Analysis Summary IFAS (As Attached) 30

V. Analysis of Strategic Factors (SWOT) 32

risk for the multinational company located in egypt…………… ……….32 ♣ Situation Analysis 32 ♣ Review of Mission and Objectives 32

VI. Strategic Alternative and Recommended Strategy 33

♣ Strategic Alternative 36 ♣ Recommended Strategy 38

VII. Implementation 40

1. Management commitment 40 2. Employee empowerment 40 3. Reward System