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An Analysis On Value Chain
In TVS Group
TABLE OF CONTENTS
TOPICS Page No
1. INTRODUCTION OF TWO WHEELER AUTOMOBILE SECTOR: -4-
2. GLOBAL TWO WHEELER MARKET – 2009 -4-
3. TWO-WHEELERS PURCHASE TREND -5-
4. INDIA AS A GLOBAL AUTOMOBILE MARKET PLAYER. -6-
5. INTRODUCTION OF TV SUNDARAM IYENGAR AND SONS LIMITED (TVSS). -8-
6. TVS MOTORS AS A TWO WHEELER PIONEERS. -10-
7. OVERVIEW OF TVS, QUALITY, FINANCIALS & GROWTH PLANS -15-
8. IT’S COMPETITORS. -13-
9. TVSM – STRATEGY FOR GROWTH -15-
10. SCOOTY PEP + -17-
11. SWOT ANALYSIS OF SCOOTY PEP -19-
12. CONCLUSION -19-
13. BIBLIOGRAPHY -20-
INTRODUCTION OF TWO WHEELER INDUSTRY
Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector 's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group.
Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds. In India there are some MNC’s and Indian company dealing in
In TVS Group
TABLE OF CONTENTS
TOPICS Page No
1. INTRODUCTION OF TWO WHEELER AUTOMOBILE SECTOR: -4-
2. GLOBAL TWO WHEELER MARKET – 2009 -4-
3. TWO-WHEELERS PURCHASE TREND -5-
4. INDIA AS A GLOBAL AUTOMOBILE MARKET PLAYER. -6-
5. INTRODUCTION OF TV SUNDARAM IYENGAR AND SONS LIMITED (TVSS). -8-
6. TVS MOTORS AS A TWO WHEELER PIONEERS. -10-
7. OVERVIEW OF TVS, QUALITY, FINANCIALS & GROWTH PLANS -15-
8. IT’S COMPETITORS. -13-
9. TVSM – STRATEGY FOR GROWTH -15-
10. SCOOTY PEP + -17-
11. SWOT ANALYSIS OF SCOOTY PEP -19-
12. CONCLUSION -19-
13. BIBLIOGRAPHY -20-
INTRODUCTION OF TWO WHEELER INDUSTRY
Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector 's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group.
Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds. In India there are some MNC’s and Indian company dealing in
Bibliography: www.google.com www.tvsmotorsltd.com www.tvsmotor.in