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ALDO Advertisement Analysis

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ALDO Advertisement Analysis
The picture I have found is an advertisement of ALDO, a company that sells shoes, accessories, and clothing. The billboard shows a modern African-American young adult clad in trendy coat and backpack. ALDO uses a model that represents a trendy man living in New York City.
The model’s gaze shows that anyone can find inspiration anywhere, especially in fashion. African-American man is looking up on his left side. The billboard presents that any kinds of people can find motivation mainly in clothing. In a place like Times Square where people dress to impress, fashion goals are easy to find.
The color of the background is dark green but not darker than the coat that the model is wearing. His backpack is black and gray. These colors are all dark except the color of the quote, which is white. The letters are in all caps and placed on the middle.
…show more content…
He is wearing a dark green coat carrying a gray backpack on his back. He is also sporting a man bun, a haircut that is popular to men. The model’s casual clothing shows how men care about fashion and hair. Moreover, it shows that a man can be trendy. The advertisement endorses that it is ok to have an updated wardrobe.
ALDO, a shoe/clothing/accessory company hires a bearded guy to represent their company. The model guy shows how ALDO knows what is trendy for this month. They may have hired the bearded guy for their November billboard because it corresponds to the trend “No Shave November”. The model speaks for ALDO and it presents that the company knows what male young adults looking for in fashion.
There is only one person in the image. An African-American guy that looks like a college student on his way to school. His casual clothing can be worn in school or when hanging out with friends. It is not a business casual clothes. His laid-back fashion represents how a modern young adult dresses in winter. The ad shows that even with the cold weather, people can still look

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