A Rhetorical Analysis Of Mr. Clean

Subject: The Mr. Clean advertisement depicts, in honor of mother’s day, a mother cleaning with her daughter as means to bond with her.
Tone: Familial and misogynistically nostalgic.
Attitude: The Mr. Clean advertisement insinuates that cleaning is the “job that really matters,” and is also the way that women should bond with their daughters. It aims to inspire a sense of family in the target audience, while unintentionally but simultaneously offending them.
Audience: The advertisement is targeted at women, specifically mothers who want to bond with their daughters, in honor of mother’s day, when maternal relationships are celebrated and emphasized.
Rhetorical Strategy: This advertisement utilizes appeals to the audience’s pathos. By attempting