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A Rhetorical Analysis Of Gymnastics

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A Rhetorical Analysis Of Gymnastics
What makes a parent happy? This ad by United Sports Academy shows that it is to see their kids smile or happy. From my experience in coaching gymnastics, this “smiling all the time” attitude is not always the case. You have cases where kids are very unhappy, which this ad seems to skip over. This advertisement is very engaging, and shows us that your kid will be happy if they are in gymnastics.
To start of the ad, you see a mom gardening in her backyard and smiling as she watches her daughter hanging upside down on the playground set. The cute little girl is smiling from ear to ear, and having the time of her life. The playground bar then transitions to an uneven bar in a gymnastics center. Now, the moms smile is replaced with a coaches smile,
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When talking about families, they would have to have young kids, because starting gymnastics at a young age is logical. Gymnastics is a sport you have to start when you are young, because of the intensity of the sport and the many levels. You never hear of an olympic athlete starting gymnastics in their teens, or even pre­teens. This ad is published by United Sports Academy, out of Pennsylvania. This advertisement contains all three rhetorical appeals by using the cute little girl. There is a tremendous amount of emotional appeal show in this ad. The little girls brings a ton a emotion to the audience with her innocent look and her precious smile. She makes the audience heart grow as they watch the ad. Logically, kids begin gymnastics at a younger age, so the ad is right on the money when you are thinking logically. The mother in this ad shows credibility because she is a great caretaker. Also the ad being sponsored by USA gymnastics tops the ad off, by adding an immense amount of credibility.
When watching this advertisement, parents see a healthy, happy kid; and what parents wouldn’t want that for their little one? So the ad tells them to put their kid in gymnastics and this will be obtainable. Also the child watching the ad will see a happy kid flipping around a bar, and want to learn how to do these things. So, if the parents are not persuaded by the advertisement, they

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