A Rhetorical Analysis Of 'Before It's Too Late'

Admired by its evergreen image, Mother Nature in recent years has suffered great danger by individuals. Organizations such as the World Wildlife Federation or WWF have captured interesting images in order to raise awareness such as their famously known image “Before it’s too Late.” Established on September 11, 1961 the World Wildlife Federation was funded in order “to stop the degradation of the” planet “Earth’s natural environment, and build a future in which humans can live” peacefully “with nature.” In addition the WWF “works in 100” different “countries and is supported by” about “five million people globally” (Hails). With this bravura reputation the audience inclines to believe the photograph has not been photo shopped by a random person. In this image the WWF captures Mother Nature as a vital organ of the human body; the lungs. One lung appears in a green color while the other lung is
These images create an emotional appeal towards people due to the intensity of the visual rhetorical devices. In “Before it’s too Late,” the strong emphasis of color in the overall image creates the feeling of both life and destruction. Through the use of a dark green color the feeling of prosperity and the belief that a future still exists is conveyed; however, the strong contrast brought upon the image by the color brown creates the feeling of death. With the simple introduction of death the WWF corners people in a place where many think it will either not happen until several years later or simply try to avoid it, but with the realization that death could be near if biotas are not taken care of it pushed people into taking action. Not only does the WWF bring in the issue of death through the contrast in color but also through the creation of the human lung being half