A Rhetorical Analysis Of Aporia

One of the Team

The first instance of interaction occurs when users accessing the main body of the website is intercepted by a broad, enveloping orange overlay asking them to ‘commit to vote’. The imperative use of language acts as a perfunctory method in allowing the user to empathetically participate prior to re/viewing the NDP’s political platform. Despite the epideictic urgency, it is lead into by the aporia: ‘Ready for change?’’Commit to vote’. Of course the user is presumably ‘Ready for change,’ hence their visit to the website; yet what inverts the proposition from a rhetorical question to aporia is the ‘Commit to vote’. What the user assumingly lacks is conviction. Thereby, the allegorical ‘Count on me’, precisely the ‘objective usage
A formula similar to newsites that would be frequented by newspaper readership. The website is visually-oriented in a minimalistic, multimedia way in its use of basic, ubiquitous interfaces (Facebook, Youtube) purposefully serving those with little technical proficiency (thereby increasing demographic accessibility to those less technologically-inclined but frequent social media networks). Essentially, the website reads as a traditional folder-template, and along with the static use of multimedia, serves to representationally portray a stable image of ritualistic professionalism (‘Pictured here’: Tom in a basking glow of sunlight). The site proudly (and rightly should,) displays in enormous font the record-setting percentage of female candidates and their diverse ethnicity (http://www.ndp.ca/team). Yet the corollary of every possible axis of protected characteristics seems contrite--more emphasis is placed on the candidates as embodied figures, than as regular people, of socio-cultural representations (‘Jack Anawak: Former Liberal MP and Nunavut MLA who’s ready to fight for the North’). The site serves to homogenise; along with its cultural smorgasbord of superficial diversification, it desires to extend its multicultural platitudes to the neutrality of cultural appreciation. As Tom explicates in his bio: “Our offer to Canadians is clear: A government that stands up for middle-class families [...]”. A classist attitude