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8106 Crafton Industries Case Questions

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8106 Crafton Industries Case Questions
Business 8106: Marketing Case Assignment # 2
Crafton Industries Case:
Discussion Questions
1. How might you characterize the carpet and rug industry and Crafton Industries competitive position in that industry?
2. What are the pros and cons of a wholesaler versus a company wide distribution system?
3. What are the economics of the wholesale versus company distribution system?
4. Can Crafton afford the conversion?
Please note: the mere act of answering these questions does not constitute a complete case analysis. You must integrate your answers to these questions into a strategic marketing analysis framework.
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