7p's of Airtel

Topics: Bharti Airtel, Sunil Mittal, Mobile phone Pages: 4 (695 words) Published: August 22, 2013
Introduction
Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications Services Company headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company with over 269 million subscribers across 150 countries as of August 2013. It is the largest cellular service provider in India, with 190.91 million subscribers as of June 2013.  Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. 7p’s of Marketing

1. Product
Airtel offers product for both the individual and business.
For Individual
* Airtel Pre-paid Plans
* Airtel Post-paid Plans
* Broadband
* Digital TV
* Airtel iphones
* Blackberry wireless handheld
* IPTV
* HD TV
* HD recorder
* Value Added Service(VAS)
The different value added services provided by Airtel are
* Instant balance enquiry
* 24Hr Recharge Facility
* Caller Line Identification
* Call divert, Call wait & Call hold
* Multimedia messaging service( MMS)
* Airtel Live Portal
* SMS Based Information Service
* Hello Tunes & Ring Tones...
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