7p's marketing mix
From: Ahmed Hasan
To: Craig
Task: explain the role of promotion within the marketing mix for a selected product/service.
Procedure: The Company that I will use for this marketing mix is innocent and their most popular product smooth orange juice and their smoothies.
The product
Basic product information:
The product is basically a smooth orange juice made with natural orange and is organic, with benefits such as it 's never sweetened, never concentrated, there are 11 juicy hand-picked oranges in every bottle ,there is 1 portion of fruit in every 150ml serving.
(Also used in this report will be smoothie drinks and it will be part of the marketing mix)
The product itself is part of the marketing mix because if the product is unique and offers quite a few benefits then it will help the marketers in selling it, also the fact that the product has what juice drinkers looking for, for example they will be looking for good taste, good health and part of their five a day including additional benefits such as a good source of vitamin c, all these factors help the product be the best it can be and help it sell in the shelves of supermarkets.
Promotion
The promotion of the juice is done in many different ways, one of the most used is advertising but their other forms of indirect advertising such as sponsorship are also methods of promotion.
For innocent the promotion element was very important because they were unknown in the market because they were a new start-up so they marketed their product quite heavily and managed to get their product into a major supermarket which extended their reach nationally and enabled them to advertise on TV, newspapers and major banners on the highways.
Eventually all this promotion helped them get to the £100million pound turnover that they have today.
Over the years their promotion has helped them increase market share and compete with smoothie market leader “pj”
Price
The 3 founders of innocent
To: Craig
Task: explain the role of promotion within the marketing mix for a selected product/service.
Procedure: The Company that I will use for this marketing mix is innocent and their most popular product smooth orange juice and their smoothies.
The product
Basic product information:
The product is basically a smooth orange juice made with natural orange and is organic, with benefits such as it 's never sweetened, never concentrated, there are 11 juicy hand-picked oranges in every bottle ,there is 1 portion of fruit in every 150ml serving.
(Also used in this report will be smoothie drinks and it will be part of the marketing mix)
The product itself is part of the marketing mix because if the product is unique and offers quite a few benefits then it will help the marketers in selling it, also the fact that the product has what juice drinkers looking for, for example they will be looking for good taste, good health and part of their five a day including additional benefits such as a good source of vitamin c, all these factors help the product be the best it can be and help it sell in the shelves of supermarkets.
Promotion
The promotion of the juice is done in many different ways, one of the most used is advertising but their other forms of indirect advertising such as sponsorship are also methods of promotion.
For innocent the promotion element was very important because they were unknown in the market because they were a new start-up so they marketed their product quite heavily and managed to get their product into a major supermarket which extended their reach nationally and enabled them to advertise on TV, newspapers and major banners on the highways.
Eventually all this promotion helped them get to the £100million pound turnover that they have today.
Over the years their promotion has helped them increase market share and compete with smoothie market leader “pj”
Price
The 3 founders of innocent