7P's of AirAsia
3.0 Define 7P’s
The elements of a services marketing mix are sometimes called the 7P’s. Which are product, price, place, promotion, people, process and physical evidence are discuss below here:
3.1 Product
Product can be differentiating at the services marketing as intangible goods or services [Rafliq. M & Ahmed. P. K. 1995].This means that services are provided by the Airasia also can classify as a product. Airasia had extended its services to different part of world. The research was found that, the majority of respondent was moderately satisfied in every part of product. When considering in each part of product researcher found that, respondents satisfied in part of quality of food and beverage, AirAsia magazine, variety of food & beverage and AirAsia souvenir respectively.
3.2 Price
Price is for the marketers to deciding a pricing strategy and the amount a customer willing to pays for the product [Rafliq. M & Ahmed. P. K. 1995]. From the total sample of this research it was found that, the majority of respondent was moderately satisfied in every part of price. When considering in each part of price researcher found that, respondents were satisfied in part of the worth of price compared with distance, pre-booking meal (get 20 percent discount), price of food & beverage, pick a seat (add RM 50) and excess baggage charge (add RM 50 ) respectively.
3.3 Place
From the total sample of the research it was found that, the majority of respondent was satisfied level in every part of place [Gama. D. A. P. 2011]. Is that convenience for the consumers to buy their products? When considering in each part of place, researcher found that there were two points of that had the same rating as the most satisfied; booking ticket via AirAsia’s website and payment through credit card, the second was there are many destinations available and next was check-in counters are available and sufficient and lastly was Air-Malaysia counter service.
3.4 Promotion
From the total
The elements of a services marketing mix are sometimes called the 7P’s. Which are product, price, place, promotion, people, process and physical evidence are discuss below here:
3.1 Product
Product can be differentiating at the services marketing as intangible goods or services [Rafliq. M & Ahmed. P. K. 1995].This means that services are provided by the Airasia also can classify as a product. Airasia had extended its services to different part of world. The research was found that, the majority of respondent was moderately satisfied in every part of product. When considering in each part of product researcher found that, respondents satisfied in part of quality of food and beverage, AirAsia magazine, variety of food & beverage and AirAsia souvenir respectively.
3.2 Price
Price is for the marketers to deciding a pricing strategy and the amount a customer willing to pays for the product [Rafliq. M & Ahmed. P. K. 1995]. From the total sample of this research it was found that, the majority of respondent was moderately satisfied in every part of price. When considering in each part of price researcher found that, respondents were satisfied in part of the worth of price compared with distance, pre-booking meal (get 20 percent discount), price of food & beverage, pick a seat (add RM 50) and excess baggage charge (add RM 50 ) respectively.
3.3 Place
From the total sample of the research it was found that, the majority of respondent was satisfied level in every part of place [Gama. D. A. P. 2011]. Is that convenience for the consumers to buy their products? When considering in each part of place, researcher found that there were two points of that had the same rating as the most satisfied; booking ticket via AirAsia’s website and payment through credit card, the second was there are many destinations available and next was check-in counters are available and sufficient and lastly was Air-Malaysia counter service.
3.4 Promotion
From the total