7cs of Marketing

Topics: Cichlid, Communication, Fishkeeping Pages: 3 (791 words) Published: June 19, 2013
7Cs OF EFFECTIVE WEBSITE DESIGN – www.liveaquaria.com

Nowadays, the online business has become one of the most important channels to attract the customers. Customers shop online for several reasons such as convenience, large selection, cost saving and various selection. Therefore, the retail web should be attractive and effective enough for customers to surf around and make purchasing. Liveaquaria.com is owned and operated by veterinarians Dr. Race Foster and Dr. Marty Smith who established Doctors Foster and Smith as a company. The website is known as the largest supplier of aquatic life in USA. Moreover, the website offers the best shopping experience possible for quality freshwater and marine fish.

As an African Cichlid lover, I would like to share this very interesting website where the customers can make purchasing, learn about the fish such as African Cichlid, American Cichlid as well as marine fish, find a suitable rock for the fish and sharing the question or suggestion. The comments will be based on 7Cs which is used to evaluate the effectiveness of the website.

1. Context
Most customers especially a buyer prefers a simple and informative rather than complicate and colourful website. The intention is very simple which to gain the information and make purchasing. Therefore, LiveAquaria.com can be considered interesting as the designer applied a simple concept with an appropriate colour scheme. Applying the background with white colour has brings comfort to the customers. The ‘dropdown button’ provided also helps the website easy to navigate and the information required also been placed in group as to ensure the information will be easy to gained.

2. Commerce
As the website is intended for commercial transaction, customers would expect that the website is safe to navigate and make purchasing. Therefore, several security measurements have been applied. The customers need to register in the web and becoming a member in order to purchase...
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