7 S Model

Topics: Marketing, Display technology, Liquid crystal display Pages: 41 (8989 words) Published: August 22, 2013
A
MARKET RESEARCH REPORT
ON

LCD / LED TV.

SUBMITTED BY:
S.Y.M.B.A
GROUP: F

SUBMITTED TO:
K.S. SCHOOL OF BUSINESS MANAGEMENT AND RESEARCH, Gujarat University.

ACADEMIC YEAR: 2011-12.
GROUP MEMBERS

Roll No.| Name|
1102006| Chauhan Chandu|
1102007| Chauhan Vijay|
1102008| Chavda Jayesh|
1102012| Desai Rajesh|
1102023| Lakhani Sandeep|
1102043| Patel Zeal|
1102054| Shah Jitendra|
1102056| Shah Naman|
1102057| Shah Nirav|
1102065| Soni Aanand|

FACULTY GUIDE: Ms.Deepa Vyas.
SIGNATURE:
SUBMISSION DATE:

TABLE OF CONTENT
ACKNOWLEDGEMENT______________________________________________I PREFACE_________________________________________________________II EXECUTIVE SUMMARY______________________________________________III Sr. No.| Particulars| Page No.|

1.| LCD/LED 1.1 History 1.2 Current Scenario 1.3 Difference between LCD and LED| 1-4| 2.| History of Companies| 5-11|
3.| Competitive Scenario| 12-14|
4.| Four Ps of Marketing4.1 Product4.2 Price4.3 Place4.4 Promotion| 15-32| 5.| Market research5.1 Introduction5.2 Objectives5.3 Importance5.4 Process| 33-38| 6.| Analysis of Customers6.1 Users6.2 Non-Users| 39-62| 7.| Analysis of Dealers| 63-73|

8.| Findings| 74-75|
9.| Limitation| 76-77|
10.| Recommendations| 78-79|
11.| Conclusion| 80-81|
12.| Bibliography & Webography| 82-83|
13.| Annexure| 84-89|

ACKNOWLEDGEMENT

An acknowledgement is something, which is so often overlooked by people who read a project, but to us this is something very important, an integral part of our project, as this express our heartfelt gratitude towards all those people who are directly or indirectly engaged with our project.

Our group members are heartily thankful to the director of our college, Dr. Sarla Achuthan for assigning us such task of working on a project which helps us to apply theoretical concept studied in the classroom. After working on such a practical project we come to know that how management concepts can be applied in real world.

We want to grab this opportunity to acknowledge our sincere thanks to our sincere thanks to our project guide Ms.Deepa Vyas, without whose guidance and motivation this project would have not been succeeded. We are very much thankful to all those People who gave their precious time and help us to collect the data and make this project physible. At the end we are thankful to the Almighty for his divine support and our parents for their moral support.

I

PREFACE
“Practical knowledge is like a candle that leads the way through dark passages of ignorance.” -This saying has played vital role and guided us throughout the project-work. The purpose of preparing this project-report is to get an idea about the way work is actually done in an organization. “Knowledge includes practical knowledge as well as theoretical knowledge.” -Theoretical knowledge needs its practical application to make a human being a complete person. Marketing management can’t be learnt inside the classroom but it has its own scope for field study. The preparation of this project –report is a part of practical studies in M.B.A. In order to fulfill these objectives, we have come up with the team effort presenting an in depth feasibility report had provided us with an opportunity to get a glimpse of the working on LCD/LED T.V. We have put our efforts and tried our level best to present this project-report based on our research. This project work has sharpened our practical application of market research work, communication skill, thinking ability, co-ordination, team work, etc.

II

EXECUTIVE SUMMARY

* We started with analyzing the concept of a product which is LCD/LED TV. And...
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