7-Eleven Case Study

Pages: 7 (1714 words) Published: October 16, 2017


FOREIGN AND LOCAL LITERATURE:


According to the source china.org. cn(2014) which is a business page The most succesfull convenience store franchiser, 7-Eleven, is planning to duplicate its Japanese success story in China. In which is very risky because of ups and down.Staying on a franchising system, the US-based 7-Eleven Inc which is 70 percent owned by Ito-Yakado Co, Japan's biggest retailer, currently is seeking for licenses throughout china. Analysts reminded china about restrictions on franchising 7eleven on there country.
However, the convenience store operator is unfazed, pointing to the country's rising affluence and increased consumer spending.
Taiwan-based Uni-President Chain Store Corp, a subsidiary of food manufacturer Uni-President Enterprises Corp, has been licensed to operate 7-Eleven outlets in Beijing. Uni-President has a permanent franchise agreement with 7-Eleven Inc to run stores in Taiwan.
The Beijing joint venture, invested by Ito-Yokado, Uni-President and Beijing Shoulian...

Slurpee is the brand name of a popular slushy made by the national convenience store chain, 7-Eleven. The ICEE, which preceded the Slurpee by about 15 years, was invented by an owner of a Kansas Dairy Queen who accidentally froze a bottle of soda. Today, slushies are a common snack drink sold at fast food restaurants, convenience stores and supermarkets. Slushies are generally made in a special freeze and carbonation machine. Slushies are made in practically any flavor you can imagine using natural juice, juice from concentrate, colas, as well as artificial flavors and colors. The nutritional content depends on how your beverage is made. According to the company's website, a 6 oz. cherry ICEE has 80 calories, 20 g of carbs and 10 mg of sodium. An 8 oz. Coke Slurpee from 7-Eleven has 65 calories, 18 g of carbs, 6 mg of sodium and 18 g of...
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