7 11 Financial Analysis
SAN SEBASTIAN COLLEGE – RECOLLETOS
INTERNATIONAL GRADUATE STUDIES
In Partial Fulfillment
Of Requirements
MARKETING MANAGEMENT
MARMA201
CASE STUDIES:
GOLDILOCKS BAKESHOP, INC.
VICKS THROAT DROPRS
ARE THEY READY TO PUT “AVOCADOS” ON THEIR FACES?
Submitted by:
LIBERTY BERNARDO
Submitted to:
DEAN LOLIT DE GUZMAN
CABACS
MARKETING MANAGEMENT
CASE STUDY: GOLDILOCKS BAKESHOP, INC.
I.VIEWPOINT TAKEN: Agnes Buendia- Marketing Manager of Goldilocks Bakeshop Inc.
II. TIME CONTEXT: September 1993
III. STATEMENT OF THE PROBLEM:
Primary: Will the company allow and afford to make an additional investment in advertising, considering the economic downfall of the country?
Secondary: What form of sales promotion will it be?
II. OBJECTIVE:
To be able to present a sales promotion strategies that will minimize cost in advertising.
IV. AREAS OF CONSIDERATION:
STRENGHTS:
• Dominates market share and identified as Filipino in mind and heart in baked products
• Visible anywhere because of its 60 outlets in 1997
WEAKNESSES
• Delay or postponement of expansion programs due to economic condition of the country
OPPORTUNITIES:
• Capture the heart and mind of the consumer, thru its statement “How thoughtful, How Goldilocks” which develop relationship with the consumers.
• Expansion thru franchising.
• Innovation of new products or seasonal products.
THREATS:
• Increasing number of competitions. This may reduce the goal of 30% increase on revenue every year.
• Old fashion style of advertising
B. INTERNAL ENVIRONMENT:
Marketing Operations
• Pricing – Goldilocks products are competitive to others bakeshop.
• Distribution – with 60 outlets in 1997, and increasing, Goldilocks dominates the market, visibility to the public.
• Promotion – TV advertising, endorsement of popular tv personalities, promotional materials, magazine, contest (Cake decorating) to
INTERNATIONAL GRADUATE STUDIES
In Partial Fulfillment
Of Requirements
MARKETING MANAGEMENT
MARMA201
CASE STUDIES:
GOLDILOCKS BAKESHOP, INC.
VICKS THROAT DROPRS
ARE THEY READY TO PUT “AVOCADOS” ON THEIR FACES?
Submitted by:
LIBERTY BERNARDO
Submitted to:
DEAN LOLIT DE GUZMAN
CABACS
MARKETING MANAGEMENT
CASE STUDY: GOLDILOCKS BAKESHOP, INC.
I.VIEWPOINT TAKEN: Agnes Buendia- Marketing Manager of Goldilocks Bakeshop Inc.
II. TIME CONTEXT: September 1993
III. STATEMENT OF THE PROBLEM:
Primary: Will the company allow and afford to make an additional investment in advertising, considering the economic downfall of the country?
Secondary: What form of sales promotion will it be?
II. OBJECTIVE:
To be able to present a sales promotion strategies that will minimize cost in advertising.
IV. AREAS OF CONSIDERATION:
STRENGHTS:
• Dominates market share and identified as Filipino in mind and heart in baked products
• Visible anywhere because of its 60 outlets in 1997
WEAKNESSES
• Delay or postponement of expansion programs due to economic condition of the country
OPPORTUNITIES:
• Capture the heart and mind of the consumer, thru its statement “How thoughtful, How Goldilocks” which develop relationship with the consumers.
• Expansion thru franchising.
• Innovation of new products or seasonal products.
THREATS:
• Increasing number of competitions. This may reduce the goal of 30% increase on revenue every year.
• Old fashion style of advertising
B. INTERNAL ENVIRONMENT:
Marketing Operations
• Pricing – Goldilocks products are competitive to others bakeshop.
• Distribution – with 60 outlets in 1997, and increasing, Goldilocks dominates the market, visibility to the public.
• Promotion – TV advertising, endorsement of popular tv personalities, promotional materials, magazine, contest (Cake decorating) to