7 11 Case Answers
1. How has the convenience-store concept evolved in the United States.
A company called Southland Ice Company found 7-Eleven in Dallas, Texas in 1927. They initially started by selling ice blocks that were used to refrigerate food in homes. Later, an employee at one of the stores started offering common essential groceries such as milk, bread, and eggs on Sundays. Customers valued the convenience of this since regular grocery stores were closed for the weekend. As this become popular, the stores opened for extended hours during weekdays. The stores name was changed from the originally named Tote’m to 7-Eleven around 20 years after the opening because that is when they changed their operating hours daily from 7 in the morning till 11 in the evening. Moreover, the company began to open several locations into Florida through Washington D.C. A certain incident gave this national chain it’s defining characteristic of having extended hours. One time the store was so busy after a college football game that employees lost track of time and forgot to close at closing time. This convenience continued for workers who had late-night and early morning schedules and needed a convenient place to shop.
However, a threat to this chain was the fact that people only came for supplementary shopping and for picking up daily-use items that ran out at home. The majority of Americans shopped at supermarkets for all their long-term supplies. The chain’s mission was to meet the needs of convenience-oriented customers by providing high-quality products and fair prices and giving a clean and friendly shopping environment. The stores were separated by long distances and were mostly located in rural areas, so that customers invariably drove to the store. They ere also located at street corners, where people congregated, and had sufficient space for parking, even in metropolitan cities such as New York. Franchises operated on the basis of general instructions on which categories
A company called Southland Ice Company found 7-Eleven in Dallas, Texas in 1927. They initially started by selling ice blocks that were used to refrigerate food in homes. Later, an employee at one of the stores started offering common essential groceries such as milk, bread, and eggs on Sundays. Customers valued the convenience of this since regular grocery stores were closed for the weekend. As this become popular, the stores opened for extended hours during weekdays. The stores name was changed from the originally named Tote’m to 7-Eleven around 20 years after the opening because that is when they changed their operating hours daily from 7 in the morning till 11 in the evening. Moreover, the company began to open several locations into Florida through Washington D.C. A certain incident gave this national chain it’s defining characteristic of having extended hours. One time the store was so busy after a college football game that employees lost track of time and forgot to close at closing time. This convenience continued for workers who had late-night and early morning schedules and needed a convenient place to shop.
However, a threat to this chain was the fact that people only came for supplementary shopping and for picking up daily-use items that ran out at home. The majority of Americans shopped at supermarkets for all their long-term supplies. The chain’s mission was to meet the needs of convenience-oriented customers by providing high-quality products and fair prices and giving a clean and friendly shopping environment. The stores were separated by long distances and were mostly located in rural areas, so that customers invariably drove to the store. They ere also located at street corners, where people congregated, and had sufficient space for parking, even in metropolitan cities such as New York. Franchises operated on the basis of general instructions on which categories