7-11 background summary company analysis
7-Eleven was founded by J. C. Thompson in 1927 as The Southland Ice Company in Dallas, Texas. Started as an ice vendor, the company eventually began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, spawning the precursor of the modern convenience retail concept.
The company's first convenience outlets were known as Tote'm stores since customers "toted" away their purchases. In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7-Eleven, Inc. in 1949. Together with its global licensees, franchisees and affiliates in 16 countries, 7-Eleven operates over 50,000 stores worldwide.
However, 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Established on 4 June 1984, 7-Eleven Malaysia has made its own presences in the retailing scene and have been a well-known symbol for over 28 years. 7-Eleven Malaysia is the pioneer and the largest 24-hours convenience store operator in Malaysia.
While achieving its 1,000 mark in stores network, 7-Eleven Malaysia opened its door to local entrepreneurs through its unique franchising program in 2009. 7-Eleven Malaysia is the first franchisor in the local market to offer existing profit-making stores to franchisees.
The single largest convenience store chain with over 1,600 stores nationwide, 7-Eleven Malaysia serves over 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to deserted suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions.
Each 7-Eleven store carries over 2,200 brands, including our proprietary brands such as Slurpee frozen beverages and Big Gulp being the fountain of soft drinks. The variety of services
The company's first convenience outlets were known as Tote'm stores since customers "toted" away their purchases. In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7-Eleven, Inc. in 1949. Together with its global licensees, franchisees and affiliates in 16 countries, 7-Eleven operates over 50,000 stores worldwide.
However, 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Established on 4 June 1984, 7-Eleven Malaysia has made its own presences in the retailing scene and have been a well-known symbol for over 28 years. 7-Eleven Malaysia is the pioneer and the largest 24-hours convenience store operator in Malaysia.
While achieving its 1,000 mark in stores network, 7-Eleven Malaysia opened its door to local entrepreneurs through its unique franchising program in 2009. 7-Eleven Malaysia is the first franchisor in the local market to offer existing profit-making stores to franchisees.
The single largest convenience store chain with over 1,600 stores nationwide, 7-Eleven Malaysia serves over 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to deserted suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions.
Each 7-Eleven store carries over 2,200 brands, including our proprietary brands such as Slurpee frozen beverages and Big Gulp being the fountain of soft drinks. The variety of services