6 1 work file

Topics: E-mail address, Advertising, Health care Pages: 5 (1201 words) Published: March 29, 2015
6.1 Advertising—The Right Turns Work File

Your 6.1 Advertising –The Right Turns assignment can be completed two ways. Synchronous Assignment
Contact your instructor to learn about synchronous opportunities that will allow you to interact with your classmates online, in real-time, using Web 2.0 tools. If you choose to participate in the synchronous assignment opportunity, your instructor will explain what you need to submit for grading.

Asynchronous Assignment
You also have the opportunity to participate in an asynchronous assignment with one of your classmates through an email discussion. To participate in this assignment, use the email feature of the course to send a message to your classmates to find a partner. Once you have found someone to work with, you and your partner will communicate back and forth to analyze advertisements.

Assignment Product
You and your partner will use health information, products and services as a basis for your discussion. Discuss the four items you identified during your online search. Share specific details about ad techniques, ad claims, reliability, risks, benefits and your opinion of FTC action that reveal key details of your search. Using the details you have discussed from your search, work with your partner to develop a brief summary of two specific products, including if they are a health scam or valid products, and if they should continue to be available to consumers.

Part 1: Collaborative Partnership
Your partner’s name: Steve Huang
Your partner’s email address: jhuangsteven@gmail.com
Date you began the collaboration: 2/25/2015
Date you completed the collaboration:
Describe the task you completed collaboratively in a paragraph consisting of three or more sentences. After looking through the two sites, my partner Steve and I went online and searched for several ads for products that were required in the assignment. Then we discussed and analyzed the packaging strategies they used to attract consumers and whether they were reliable or not. To divide up the assignment, Steve did the chart and I wrote two of the summaries.


Part 2: Advertising Chart
Ad technique(s) used
Explain about the ad claim and whether the product is reliable Explain possible benefits and risks and whether the FTC should take action A medical product you do not believe will live up to its ad claim

Internet link to the advertisement

An all-natural product you do not believe is safe

Internet link to the advertisement

A beverage that seems healthy

Internet link to the advertisement

A fitness product or service

Internet link to the advertisement

Part 3: Brief Summary
Summarize two specific products, including if they are a health scam or valid products, and if they should continue to be available to consumers. Describe the products in a paragraph consisting of three or more sentences.

1. Sensa weight-loss powder
Sensa indeed uses misleading advertising while introducing its product to the market, which decieves consumers with unfounded weight-loss claims and and wrong endorsements. Its slogan saying "get a gym body without going to the gym" exaggerates the effect of its product, since it is scientifically impossible to build a gym body only by taking weigh-loss medicine without working out. In fact, the chances of being successful in weight loss just by spreading something on your food are silm to none. Moreover, its ad claims that there is neither stimulants nor pills added, which is also a misleading information. Usually this type of product all applies certain stimulants that can increase our body metabolism; and some of them may even harm our body in the long run. Another thing on this ad that can bring risks to consumers is that it doesn't mention what kinds of people aren't suitable for its product, which should be a required information on the packaging.

2. MelApp (health discovery corporation)
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