The Fifth Sense of Cool
Barnes and Noble, along with countless bookstores around the world, act as a social hub. It has magazines, different types of books, a coffee house and people. While my friends try to look for another sequel to a book, I notice different types of people in the store. Some are there with their families to buy Burt’s Bees while others are looking for different translations of the bible. Each person at Barnes and Noble is part of one of the groups of cool. Chuck Klosterman, in one of his publications, The Lady of the Tiger, states four major types of cool. “Kid cool” according to Klosterman is the first step to teaching kids that desirable things in life are to be exclusive. “Teen cool” and “aging hipster cool” is no different than a person being hypnotized. Both of these groups willingly follow a trend to avoid being uncool. Teens and aging hipsters buy products and act in a certain way because they believe everyone else in their age group is doing the same thing; they want to avoid being the odd one to protect their coolness through appearance.
“Calculated adult cool,” according to Klosterman is the action and thought of creating one’s own personalized cool which is not alike anyone else’s. We in today’s culture coherently follow Klosterman’s four types of cool. However, Klosterman does not go past the cool of aging hipsters. People like the grandparents in the society are past trying to hold on to the era of “aging hipster cool.” They are not like the moms of teenage girls who are still trying to re-live their prom days by shopping in the young ladies section in Khol’s. Grandparents in our society are trying to re-live their days of being young through their grandkids and children, but they have accepted that one can never go back to their younger days. Their acceptance itself creates their unique coolness that no other group has in our society. They are not the regular trend setters, but they do have the quality we lack. They have...
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