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Disicussion Question 1. Tour the www.airlinecenter.info website. Who do you think this website is primarily designed to assist – local customer or global customer?
The website is primarily designed to assist local and global customer. The
Shroff International offers complete service & facilities for domestic and international travel. Their main services include handling flight bookings and reservations for domestic and international – liaison with local and foreign clients regarding their travel needs
(their reservation system is linked with all International Airlines worldwide through Global Distribution Systems ABACUS, AMADEUS and GALILEO).
They formulate customized itineraries for domestic tours depending on the client needs and handles hotel bookings in the metro and provinces.
Besides the above services, they also conduct seminars on "Airline and Travel
Agency Procedures" to different travel enthusiasts, professionals and students.

2. How does www.airline.center.info empower SITCI travel agents to provide better personal service to customers?
The SITCI travel agents could provide better personal service by taking advantage of the internet technology. This is one way to promote their business by making their website is a medium for advertising vacation packages. The photos of beautiful, historic and exotic locales combined with visual or audio descriptions will be tremendous sales tools. As the technology is simple, the travel agent can apply all of the sales technique found in the enormous, faceless travel sites.
The additional service that the travel agent should focus on is a personal service. It will be good to initiate "help lines" for websites functioning around the clock with overseas operators. The site may provide online advertising, the convenience of online contact and the reassurance

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