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Topics: Twitter, Leadership / Pages: 2 (762 words) / Published: Jul 10th, 2015

Twitter CEO Dick Costolo
Mike Jones
Indiana Wesleyan University
BSM756-MGT302
Lonnie Vandeventer

I have read and understand the plagiarism policy as outlined in the IWU Catalog relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. I also certify that the work submitted is original work specific for this course and to my program. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University.

Twitter CEO Dick Costolo

Dick Costolo has spent the last six years as the CEO of Twitter. In this research, I will be looking at his leadership. I will examine his leadership style, behaviors and ultimately what led him to step down as CEO. Besides I will also discuss whether Costolo is a transformational leader. King and O’Brien (2015) acknowledged in a CNN Money article that many people on Wall Street have been calling for Costolo to step down. The reasons they have cited are a lack of new membership and the inability to raise more revenue from advertising. Now I will be discussing the personal leadership style of Dick Costolo. I believe that he has a hands-on approach with his employees. “Costolo also devised a 6-hour leadership course, which he administers to senior executives four times a year” (Stone, 2012). I believe this proves he wants to give his team the tools and vision they need to be successful leaders. D. Costolo stated that “setting direction, getting and giving feedback and improving the team where 3 of the most important initiatives for managers” (personal communication, March 25, 2015).
Several behaviors that Costolo engages in have made him a successful CEO. (McGregor, 2013) wrote “Costolo has a reputation for being decisive, leading with



References: Jones, M. (2015, June 19). Twitter’s Next CEO: Who Will It Be. ValueWalk. Retrieved from http://www.valuewalk.com/2015/06/twitters-next-ceo-who-will-it-be/ King, H., & O’Brien, S.A. (2015). Twitter CEO Dick Costolo Quits. CNN Money. Retrieved from http://money.cnn.com/2015/06/11/technology/twitter-ceo-dick-costolo-quits/index.htmls McGregor, J. (2013, September 13). What Twitter CEO Dick Costolo is like as a leader. The Washington Post. Retrieved from http://www.washingtonpost.com/blogs/on-leadership/wp/2013/09/13/what-twitter-ceo-dick-costolo-is-like-as-a-leader/ Stone, B. (2012, March 5). Years of Chaos and Fail Whales Didn’t Stop Twitter. Now the Company that Couldn’t Kill itself May be about to Take Flight. Bloomberg Businessweek, p.62-67.

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