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4p Od Incepta
Center for Business Studies (CBS)
University of Chittagong

Assignment on: Marketing Mix analysis of Incepta Pharmaceuticals Ltd.
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Prepared for
Professor Shawkatul Meher
University of Chittagong

Prepared by Group Member ID • Sk. Syed Ali 1201016 • Sk. Md. Mostafizur Rahman 1201039 • Sajjad Hossain 1201027 • Pralay Chakraborty 1201035 • Tanvir Ahmed Siddique 1201008

Establishment • Incepta Pharmaceuticals Ltd. is a leading pharmaceutical company in Bangladesh established in the year 1999. The company has a very big manufacturing facility located at Savar, 35 kilometer away from the center of the capital city Dhaka.

What types of Company? • Incepta Pharmaceuticals Ltd. is a leading pharmaceutical company in Bangladesh

Organization structure
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Contribution to the economy • In Bangladesh the pharmaceutical sector is one of the most developed hi-tech sectors which are contributing in the country’s economy. • Exporting medicines to global market including European market. This sector is also providing 97% of the total medicine requirement of the local market. Maintain balance of trade between import & export. • Over $250 million invested in the sector, has helped modernize and create new facilities.

Brief History
Incepta Pharmaceuticals Ltd. is now the 2nd largest company of the country and recognized as the fastest growing of the top five manufacturing company in the country, established in the year 1999. Incepta was able to anticipate the need of the market and provide the right product at the right time. Incepta began its operation with a handful of highly skilled and dedicated professionals guided by an able leadership.

Competitors
There are many competitors:- 1. SQUARE PHARMACEUTICALS LTD.
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