4p and Swot Analysis of Auction and G Market

Analysis of Auction 1. 4P Analysis 1) Product As the Auction collects data from customers and customer center, it gives product suggestions what customers want to the affiliated off-line companies who supply products to the Auction. The Auction classify every listed product by specific categories, and the Auction makes both of customers and sellers satisfy their dealing desire by using differential marketing such as premium registration.

2) Price In the Auction internet shopping mall, customers determine the price of products listed compared to other companies that sell the products with certain rate of discount. The more there bidders are the more expensive the price will be and if there is only one bidder the price will be very low. The Auction gets a commission of registration and additional service from seller based on beginning price in general and public auction and it charges a commission of contract price by using unprogressive treatment. This mechanism gives benefits to customers. Moreover, the Auction implements low-price policy by reducing both distribution and additional cost generated by affiliated off-line companies. The saving point is also one of its price policies. Buying products, customers get points which can be used as real money in the mall and benefit the customers who have higher points and the company provide lower commission to the high points customers. In this way, the auction is making more of regular customers. Additionally what makes auction different from other shopping mall is their subsidiary service which gives customers fun. For example, the site has a guessing the price game for customers so that customers can enjoy themselves during shopping.

3) Place The Auction uses distributional channels which were already established by current off-line companies. This system benefits the company by lowering distribution costs and benefits customers providing delivery